Alexa Mobile 2019

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Alexa Mobile 2019 by Mind Map: Alexa Mobile 2019

1. 1. Engaging CX

1.1. Base

1.1.1. KTLO

1.1.1.1. 5 platforms (iOS, Android, FireOS, Web, and Backend), supporting >50 partner teams, 11 new 1P device launches and 6 new Alexa countries.

1.1.2. Engineering Excellence (EE)

1.1.2.1. Software Quality

1.1.2.2. Release Management

1.1.2.3. Architecture

1.1.2.4. Performance Engineering

1.1.2.5. Metrics and Instrumentation

1.1.2.6. Mobilytics

1.1.3. Customer Experiences

1.1.3.1. Performance and Stability

1.1.3.1.1. Crashes and Latency

1.1.3.2. Core Alexa app GUI

1.1.3.2.1. Channels V2.0

1.1.3.3. Elements UI Platform

1.1.3.3.1. RN Innovations

1.1.3.4. Mobile Domain Experiences

1.1.3.4.1. Deep Integration - Camera, Spotify etc

1.1.3.5. Modes/Contextually Relevant CX

1.1.3.5.1. Car, Train, Jog, Bike etc

1.1.3.6. Mobile Assistant Experiences

1.1.3.6.1. Personalized Entertainment, Calendars, To Dos etc

1.1.3.7. EFD Feature Parity

1.1.3.7.1. Music, Communications, Smart Home, RAT etc

1.1.3.8. Accessibility (a11y)

1.2. Incremental

1.2.1. Web Experiences

1.2.2. Country first features

1.2.3. Alexa Forward Visual Design

2. 2. 3P Alexa-Enabled Accessories [Mobile Accessories]

2.1. Base

2.1.1. 1P Accessory programs (Echo Auto, Puget, Hark, Zephyr

2.1.2. Accessory domain and setup experiences

2.1.3. Expand 3P OEM Developer program

2.2. Incremental

2.2.1. 3P Scaling & Self Service

2.2.2. Minimize 3P Accessory setup friction

2.2.3. Expand to new form factors

3. 3. Go Big on Android Smartphones

3.1. Base

3.1.1. Friction Free Access (AMPD):

3.1.2. Voice Control for Popular Android Phone Actions (AQUA)

3.2. Incremental

3.2.1. Voice Control for Popular Apps (using 3P custom intents)

4. 4. Support 1P Device Launches and International Businesses Growth and Scale

4.1. Base

4.1.1. Devices

4.1.2. International

5. 5. Marketing & Distribution

5.1. Go Big on Android

5.2. New Alexa App Customer Acquisition

5.3. Retain 1P HW Device Owners as App Customers

5.4. Double Down on App Downloads