Martech Non-Obvious

1. Why Most Trend Predictions Are Useless -No Objective -No INSIGHT -No Proof -No Application

2. The 5 Habits of Trend Curators -Be Curious -Be Observant -Be Fickle -Be Thoughtful -Be Elegant

3. The 5 Myths of Trend Spotting -Trends Are Spotted -Trends Are Predicted by Industry Experts -Trends Are Based on “Hard” Data -Trends only last for a short time

4. Haystack Method -Gathering -Aggregating -Elevating -Naming -Proving

5. 3 Elementos of a trend -Idea -Acceleration -Impact

6. Culture and Consumer Behavior

7. 1.Truthing -bad media -UGT -Fake news -Streaming

8. 2.Ungendered -No discrimination -M, W and X

9. 3.Enlightened Consumption -Informed Consumer -B2B -Conscious Investment -Employees

10. Economics and Entrepreneurship

11. Approachable Luxury -Unforgettable -Experience -travel(Smart Luxury) -Gourmet -Unique

12. Touchworthy -Sense of calm -Humanity -No digital -Real Word Experiences

13. Disruptive Distribution -direct connections with custumer -E-commerce -Uber-eats -business model

14. 2017 Trends -Fierce Femininity -Side Quirks -Desperate Detox -Passive Loyalty -Authentic Fameseekers -Lovable Unperfection -Preserved the past -Deep Diving -Precious Print -Invisible Technology -Robot Renaissance -Self-aware data -Moonshot Entrepreneurship -Outrageous Outsiders -Mainstream Mindfulness

15. Marketing and Social media

16. 4.Overtargeting -Big Data -Hyper-targeted -B2Beyond -Demographics -Remap

17. Brand Stand -Values -Brandless -preactivism -Credible Position.

18. -Relevance -Timeliness -Proactivity -Meaning -Commitment

19. Blackstorytelling -Mision and reason -Starsup -Humanize

20. Media and Education

21. Manipulated Outrage -Media -True or False -Injustices Engaged the manipulator

22. Light-Speed Learning -Internet -Youtube -Micro-leraning -Macro-Learning -Minimum Viable Knowlodge -Skimming

23. Virtual Empathy -Foreign Helping -VR, AR and HR - Social Media

24. Technology and Design

25. Human Mode -Actual Human -Robots Automation -Human Touch

26. Data Pollution -Manipulated Data -Data collection -Data Overflows -Fake Information

27. Predictive Protection -Safety -Anticipating -AI -White Hat(Hackers) -Robotherapy, Drones -Protect the customer