1. What is it?
1.1. beliefs and behaviors according to interactions inside and outside a company
1.2. essential component of business success
1.3. examples
1.3.1. goals
1.3.2. structure
1.3.3. strategy
1.3.4. dress code
1.3.5. office setup
1.3.6. ...
2. Exemplary styles
2.1. supportive
2.2. entrepreneurial
2.3. controlling
2.4. bureaucratic
2.5. informal
3. Handling of clients
3.1. Corporate hospitality
3.1.1. corporate boxes or marquees
3.1.2. exclusive catering
3.1.3. meet and greet with footballers or other athletes
3.2. Gifts
3.2.1. Unacceptable
3.2.1.1. China: clocks, handkerchiefs
3.2.1.2. Russia: flowers bundled in even numbers; yellow flowers, lilies or carnations
3.2.1.3. France: chrysanthemums, red roses, carnations
3.2.1.4. Japan: giving four or nine of anything
3.2.1.5. Saudi Arabia: gold or silk for a men
3.2.1.6. Latin cultures: handkerchiefs, yellow, red or white flowers, sharp objects
3.2.2. Acceptable (world wide)
3.2.2.1. Locally produced product
3.2.2.2. Electronic gadgets
3.2.2.3. Chocolate
3.2.2.4. Desk and office accessories
4. Corporate occasions
4.1. team building
4.2. incentives
4.3. christmas parties
4.4. seminars & conferences
5. How to build it?
5.1. state the values and vision
5.2. design a physical space
5.3. find slogans
5.4. use incentives
5.5. behave
6. Influences on
6.1. Business
6.1.1. vision
6.1.2. goals
6.1.3. strategy
6.1.4. employee retention
6.1.5. readiness to assume risk
6.1.6. hierarchical levels
6.1.7. investing
6.2. Employees
6.2.1. creativity
6.2.2. autonomy vs. heteronomy
6.2.3. motivation
6.2.4. responsibility
6.2.5. own ways of working vs. doing things by a book
6.2.6. commitment to the company