SUSTAINABLE COMPETITIVE ADVANTAGE
by oscar fabian campos gonzalez
1. five areas of the competitive environment that must be analyzed
1.1. Threat of entry
1.2. The power of buyers
1.3. The power of suppliers
1.4. The threat of substitutes
1.5. Rivalidad competitiva
2. analysis
2.1. FODA
2.1.1. STRENGTHS
2.1.2. OPPORTUNITIES
2.1.3. WEAKNESSES
2.1.4. THREATS