Promoting sustainable development A Procter & Gamble case study

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Promoting sustainable development A Procter & Gamble case study by Mind Map: Promoting sustainable development  A Procter & Gamble case study

1. Sustainable development

1.1. P&G’s aim has been to contribute to sustainable development through its own activities. At the same time, the company’s approach to sustainability has enabled it to build a better business for itself that gives it a competitive advantage on a global scale

1.2. P&G’s approach has been to meet new and existing consumer demands through a responsible attitude towards methods of supply

1.2.1. The approach involves integrating three elements:

1.2.1.1. environmental protection

1.2.1.2. social responsibility

1.2.1.3. economic development .

2. A holistic view of sustainable development

2.1. People who are very poor cannot reasonably be expected to make consumption decisions that take into account ‘social responsibility’ and ‘environmental protection’ – their main concern is survival. With this in mind, P&G has sought to identify areas through which market expansion can help not only to widen consumers’ choice of products, but also increase the incomes of local people and raise their quality of life.

2.1.1. Two key determinants of quality of life are:

2.1.1.1. access to clean water

2.1.1.2. standards of health and hygiene.

3. Environmental, social responsibility and economic development issues

3.1. all products have implications for:

3.1.1. Environment

3.1.1.1. Resource use (materials and energy)

3.1.1.2. hWater quality and availability

3.1.1.3. Waste and emissions.

3.1.2. Social responsibility

3.1.2.1. Health

3.1.2.2. Hygiene

3.1.2.3. Education.

3.1.3. Economic development

3.1.3.1. Shareholder value

3.1.3.2. Employment

3.1.3.3. Taxes, fees and contributions

3.2. P&G’s systematic approach towards reducing environmental impact has improved its manufacturing efficiency. For example, the company’s use of energy is nine times more efficient than in 1985. Today, P&G is able to produce 50% more product output per unit of waste water than in 1990.

4. Stakeholders

4.1. Its drive towards greater social responsibility has included widening the diversity within its workforce to include people from a broader range of backgrounds and experiences and also making a positive contribution to education.

4.2. Education programmes have included:

4.2.1. sharing leadership skills with schools

4.2.2. contributing to work experience programmes and initiatives in the school sector

4.2.3. supporting community groups and programmes designed to save endangered species eg the water vole.

4.2.3.1. the key focus upon water and upon health and hygiene has provided products and services that have helped to improve basic living standards in developing countries.

5. Conclusion

5.1. .This case study illustrates how P&G has innovated to develop a range of products and services that are helping to provide a better quality of life for everyone, as well as business opportunities for itself. It demonstrates that it is perfectly possible for companies that take environmental protection, social responsibility and economic development seriously not only to survive, but to flourish.

6. Introduction

6.1. Schemes were put forward that incorporated environmental management systems, codes of conduct, waste elimination procedures, audits and internationally recognised standards. It is important to focus on both what companies do, as well as how they do them