1. Operations Management
1.1. Operations Manager
1.1.1. Input/Output Process Model
1.1.1.1. Management Input Resources
1.1.1.2. Managing Processes
1.1.1.2.1. Design of processes
1.1.1.2.2. Planning and Control
1.1.1.2.3. Improvement
1.1.1.3. Managing Outputs
1.1.2. Oversea Transformation Processes
1.1.2.1. Material Processing
1.1.2.2. Information Processing
1.1.2.3. Customer Processing
1.2. Strategy
1.2.1. Performance Objectives
1.2.1.1. Quality
1.2.1.2. Speed
1.2.1.3. Flexibility
1.2.1.4. Sustainability
1.2.1.5. Dependability
1.2.1.6. Cost
2. Process Design
2.1. 4 Step Process
2.1.1. Understand Design Factors
2.1.1.1. Volume
2.1.1.2. Variety
2.1.1.3. Variation
2.1.1.4. Visibility
2.1.2. Process Choice
2.1.2.1. Project
2.1.2.2. Jobbing
2.1.2.3. Batch
2.1.2.4. Mass
2.1.2.5. Continuous
2.1.3. Layout Choice
2.1.3.1. Fixed Position
2.1.3.2. Functional
2.1.3.3. Product
2.1.3.4. Hybrid/Mixed
2.1.4. Detailed Design
3. Finance
3.1. Raising Finance
3.1.1. Working Capital Management
3.1.2. Debt Factoring
3.1.3. Bank Overdraft
3.1.4. Bank Facilities
3.1.5. Leasing
3.1.6. Venture Capital & Equity Finance
3.1.7. Retained Earnings
4. External Business Environment
4.1. Political
4.2. Economic
4.2.1. Microeconomic Environement
4.2.2. Macroeconomic Environment
4.2.3. Social/Cultural Factors
4.2.4. Technological
4.2.5. Environmental
4.2.6. Legal
4.2.7. Ethical
4.3. Globalisation
5. Marketing
5.1. Marketing Concepts
5.1.1. Function
5.1.2. Process
5.1.3. Mission, Vision and Values
5.1.4. Corporate Strategy
5.2. Micro Environments
5.2.1. Public
5.2.2. Competitors
5.2.3. Suppliers
5.2.4. Customers
5.2.4.1. Consumer Markets
5.2.4.2. Business Markets
5.2.4.3. Reseller Markets
5.2.4.4. Government Markets
5.2.4.5. International Markets
5.2.5. Market Intermediaries
5.3. Macro Environments
5.3.1. STEEPLE
5.3.1.1. Social Factors
5.3.1.2. Technological Factors
5.3.1.3. Economic Factors
5.3.1.4. Environmental Factors
5.3.1.5. Political Factors
5.3.1.6. Legal Factors
5.3.1.7. Ethical Factors
5.4. Competitive Advantage
5.4.1. Cost Leadership
5.4.2. Differentiation
5.4.3. Focus
5.4.3.1. Segmentation -Grouping customers in markets.
5.4.3.1.1. Demographic Variables
5.4.3.1.2. Geographic Variables
5.4.3.1.3. Psychographic Variables
5.4.3.1.4. Behavioural Variables
5.4.3.2. Targeting - Portion of the population identified as most likely to buy the product.
5.4.3.3. Positioning
5.4.3.3.1. 4 factors
5.5. Research
5.5.1. Process of Research
5.5.1.1. Planning
5.5.1.2. Exploratory Research
5.5.1.3. Refining Research Design
5.5.1.4. Main Research Collection
5.5.1.5. Analysis & Interpretation
5.5.1.6. Findings
5.5.2. Data Types
5.5.2.1. Qualitive Data
5.5.2.1.1. Textual or verbal data
5.5.2.2. Quantitative Data
5.5.2.2.1. Numerical
5.6. 4 P's
5.6.1. Product
5.6.1.1. 4 Main types
5.6.1.1.1. Convenience
5.6.1.1.2. Shopping
5.6.1.1.3. Speciality
5.6.1.1.4. Unsought
5.6.1.2. New Product Development
5.6.1.2.1. 8 Step Process
5.6.1.2.2. Enhancement of Existing Products
5.6.1.2.3. New Generation Products
5.6.1.2.4. Breakthrough Products
5.6.1.2.5. Design Process
5.6.2. Place
5.6.2.1. Collaborative Distribution
5.6.2.1.1. Backhaul
5.6.2.1.2. Co-loading
5.6.2.1.3. Continuous Move Routing
5.6.2.1.4. Physical Internet
5.6.2.2. Multiple Distribution Channels
5.6.3. Promotion
5.6.3.1. Marketing Communications
5.6.3.1.1. Advertising
5.6.3.1.2. Personal Selling
5.6.3.1.3. Direct Marketing
5.6.3.1.4. Digital
5.6.3.1.5. Sales Promotion
5.6.3.1.6. Sponsorship
5.6.3.1.7. Public Relations
5.6.4. Pricing
5.6.4.1. 3 Types of Pricing
5.6.4.1.1. Cost Based
5.6.4.1.2. Competitor Based
5.6.4.1.3. Customer Based
5.6.4.2. 5 Types of Product Mix Pricing
5.6.4.2.1. Product Line
5.6.4.2.2. Optional Product
5.6.4.2.3. Captive Product
5.6.4.2.4. By-product
5.6.4.2.5. Product Bundle
5.6.4.3. Pricing for Business Markets
5.6.4.3.1. Approach for Pricing Decisions
5.6.4.3.2. Discounts Offered to Intermeadiaries
5.6.4.3.3. Ethical Considerations