EMPLOYEE ADVOCACY

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EMPLOYEE ADVOCACY by Mind Map: EMPLOYEE ADVOCACY

1. OBJEKTIF

1.1. Meningkatkan engagement karyawan dengan perusahaan

1.2. Memanfaatkan koneksi digital karyawan

1.2.1. HR & Company Culture

1.2.2. Brand Awareness

1.2.3. Product Selling

1.2.4. Event Promotion

2. PROGRAM

2.1. ASSESSMENT & PENGUMPULAN DATA

2.2. TRAINING

2.3. AKSES MUDAH UNTUK MENDAPAT KONTEN TERKURASI

2.4. REASON TO POST

2.4.1. Konten bagus

2.4.1.1. Melibatkan karyawan

2.4.1.2. Membuat karyawan bangga (perusahaan bagus, nilai karier karyawan bagus)

2.4.1.3. Share-able (relatable, humor, bermanfaat, dll)

2.4.2. Gamification & rewards

2.4.2.1. Hadiah langsung

2.4.2.2. Poin KPI

2.5. INTERNAL ADVOCATES

2.6. MAINTENANCE

3. COLLABORATION

3.1. MDHQ

3.2. PR

3.3. HRD

3.4. IT

3.5. PIC UNIT

4. TOOLS

4.1. Buzz Sumo

4.2. Ponito

4.3. Content bank

5. GOALS

5.1. 50% karyawan berpartisipasi dalam program employee advocacy

5.2. 30% penambahan organic reach

5.3. Xx penggunaan digital sticker

5.4. XX penggunaan hashtag #namaprogram