Using Social Media

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Using Social Media by Mind Map: Using Social Media

1. Favorite Resources

1.1. socialmediaexaminer.com

1.2. marketingprofs.com

1.3. mashable.com

1.4. socialmouths.com

1.5. chrisbrogan.com

2. Rationale

2.1. We were created to be social

2.2. A small part of redemption is reconciliation

2.3. Jesus and the apostles used cultural tools to relate

2.4. In any age, you cannot separate tech from social

2.5. Wanna relate? Use social media

3. Principles

3.1. Get the media (message) right

3.1.1. Biblical

3.1.2. Culturally relevant

3.1.3. Personal

3.2. Make the media social

3.2.1. Be creative

3.2.2. Join and create conversations

3.2.3. Be a thought leader

3.2.4. Listen - never ignore the crowd

4. Branding

4.1. Personal brand

4.1.1. Profile branding (logo, avatar, backgrounds)

4.1.2. Blogging (own domain, social integration)

4.2. Ministry brand

4.2.1. Profile branding (human voice)

4.2.2. Website

4.2.2.1. Usability

4.2.2.2. Design

4.2.2.3. Content

4.2.2.4. Social integration & RSS

4.2.2.5. Local SEO

5. Tools &Tips

5.1. Blogging

5.2. Facebook

5.2.1. Relational

5.2.1.1. Encouraging notes

5.2.1.2. Helpful content

5.2.1.3. Joining conversations

5.2.2. Publicity

5.2.2.1. Like button on EVERYTHING

5.2.2.2. Page with welcome tab

5.2.2.3. Advertising

5.2.2.4. Duplicate website

5.2.2.5. Events

5.2.2.6. Places (location)

5.2.3. Communication

5.2.3.1. Groups

5.3. Twitter

5.3.1. Search, find, and follow

5.3.2. Create lists

5.3.3. Share great stuff

5.3.4. Listen for feedback

5.3.5. Use lists

5.3.6. Research

5.4. LinkedIn

5.4.1. Update your resume

5.4.2. Connect with professionals

5.4.3. Participate in groups

5.5. Google +

5.5.1. Research (sparks & circles)

5.5.2. Influence & mentoring

5.6. Location

5.7. Video & Media

5.7.1. Be professionally amateur

5.7.2. Take advantage of every feature (tags, descriptions, links)

5.8. Pinterest & Instagram