Weak ++

Firstly, to clarify: CRM is NOT necessarily technology, but rather a company-wide, customer-centric, business strategy. 3 key elements that any CRM initiative should include is people, processes and the supporting tech that will make your business strategy possible.

For GoodFoods, I'm surprised you did not reccomend E-Commerce or ERP. Furthermore, how is a points card in itself an information technology? A points card is just that: a card. Please show me what specific information TECHNOLOGY will support your core business operations. You've done a good job of this when you've said you would need a customer database. Your rationale here has been sound, although I would argue that a Database by itself is merely a storage place for data. It has no business intelligence and data analytic tools associated to it, unless of course you specifically specify them.

Always ask yourself: How can the technology you've recommended be acted upon to support your core business operations.

On a positive note, I did like your SFA and how you explained what role it would have to play in your organization. Please do this for your "Cloud Computing" recommendation as well. Tell me HOW having " all information in one database" will make your operations more "efficient."

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