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COMM391 Section 103 Phase 5
by Kafui Monu 01/13/2012
COMM391 Section 103 Phase 5
by Kafui Monu
1. Keep track of moving orders, vehicles, and packages
2. cloud computing
2.1. provide current and relevant information to suppliers, and even customers, regarding availability of our products
2.1.1. improves efficiency and thus decreases costs
2.2. inventory control: sharing points of sales with suppliers, which predicts future sales
3. Group 307 VanRealty
3.1. CC (Cloud Computing)
3.1.1. Benefit
3.1.1.1. Entire business platform accessible anywhere, anytime on any device
3.1.1.2. Real-time analytics
3.1.1.3. Entirely customizable
3.1.1.4. Relatively cheaper IT costs
3.1.1.4.1. Pay incrementally
3.1.2. Cons
3.1.2.1. Copyright flaws (who owns what once it's uploaded)
3.1.2.2. Having to migrate all existing OS/IS's to cloud computing
3.1.2.2.1. Although relatively simple and easy
3.2. Application
3.2.1. MLS (Multiple Listing Service)
3.2.1.1. Benefits
3.2.1.1.1. Allows customers to access our supple of houses online as if they were browsing clothes
3.2.1.1.2. Chatter
3.2.1.1.3. PD (Product Determination)
3.2.1.2. Cons
3.2.1.2.1. Having to be always updated
3.2.1.2.2. Having to know what to hide from the customer
4. Group 310 - City Workforce
4.1. Cloud Computing
4.1.1. To make all employee supply and employer demand data accessible to all regional offices
4.1.1.1. Strengths
4.1.1.1.1. Creates a decentralized network.
4.1.1.1.2. all of the data is accessible by all of our regional branches.
4.1.1.1.3. Store all data or information of our employers and employees as most of our data will be online
4.1.1.2. Weaknesses
4.1.1.2.1. Security concerns.
4.1.1.2.2. concern about ownership of managing the service. A head office would have to be developed.
4.2. Payroll Technology
4.2.1. To collect monthly fee from employers and pay salary to employees
4.2.1.1. Strengths
4.2.1.1.1. To make it easier for employers (employers dont have to transfer the payment every month)
4.2.1.1.2. More accurate (less mistakes) as it is computerized
4.2.1.1.3. Easier to adjust when change occurs
4.2.1.1.4. Lower cost once implemented and faster
4.2.1.2. Weakness
4.2.1.2.1. Need a backup system and back up information in times of downturn
4.2.1.2.2. May be expensive to implement the system
4.2.1.2.3. need to add security system for banking account and other information customers have
4.3. Knowledge Management Software and Infrastructure
4.3.1. To act as an expertise locator and analyze skills/personality results
4.3.1.1. Strengths
4.3.1.1.1. ready access to the organization's base of data, sources of information, and market stats
4.3.1.1.2. Sharing of valuable organizational information
4.3.1.1.3. Track previous work done by our workers, thus retain knowledge and reduce learning curve
4.3.1.2. Weaknesses
4.3.1.2.1. Steep learning curve to implement
4.4. Recommendation Agent
4.4.1. give several other potential job recommendation for employees and give potential workers for employers
4.4.1.1. Give more options to both ends
4.5. Security Management and confirmation system
4.5.1. To track and ensure that the proper people are getting security clearance at a company, and there are no leaks claiming to be working for us.
4.5.1.1. Strengths
4.5.1.2. Weaknesses
4.6. Mobile application
4.6.1. To access our service everywhere everytime
5. Group 309 - MoveIT
5.1. ERP
5.1.1. used to link our human resources and operations
5.1.1.1. link our employees + skills to trucks and scheduling
5.2. GPS system
5.2.1. for tracking trucks, and determining routes
5.2.1.1. weaknesses: costly, will not meet all our travelling needs (road conditions)
5.2.1.2. strengths: easy to use, quick information, easy to obtain
5.3. Wintac
5.3.1. Track jobs and trucks (built in link to GPS)
5.3.2. S: Automatically assign optimal person based on job location
5.3.3. W: only 5 years of technical service
5.3.3.1. Run out of updates after five years; have to repurchase and implement every five years - doesn't allow for long term growth
5.4. DATS
5.4.1. Personnel Management Task Management Learning Management System News & Articles
5.4.1.1. weaknesses: one person must administer
5.4.2. for employees (easy to understand)
5.4.3. Hazard Reports Close Call & Incident Investigations Safety Observations Contact Relationship Manager
5.5. KMS
5.5.1. used to order/rank our employees based on specialized moving skills (i.e. certifications for extraordinary items)
6. Group 302
6.1. CRM
6.1.1. Operational CRM
6.1.1.1. Web based self service
6.1.1.1.1. PRO: Helping consumers track their order as we are implementing a delivery system online; maximizes consumer efficiency
6.1.2. Analytical CRM
6.1.2.1. Personalization
6.1.2.1.1. Able to narrow down who our dominant consumers are
6.1.2.1.2. Having a personalized technology system will help contribute to the development of our company as we aim to provide a unique shopping experience for consumers. Our main focus as of this point is developing our relationship with consumers
6.1.2.1.3. Gain customer information
6.1.2.2. Helps us predict demand, which is a significant advantage because online delivery systems must be fast and efficient
6.2. CON: expensive; limitation for our company as we are a relativley small grocery store
6.2.1. annual updates which adds to maintenance costs
6.2.2. Security problems
6.2.3. Since it's a new system and a new way of running the company, employees must understand how to use and the training costs can be potentially high; limitation to a small firm like ours
6.2.4. Poor usability; hard to implement it properly in the short run as it is difficult interference
6.3. Cloud computing
6.3.1. Having our entire business operations in one database
6.3.1.1. Strength: very efficient and low on costs
6.3.1.2. efficient for our supply chain management; having suppliers and regional offices be able to communicate with each other properly and hold all informations (e.g. orders) in one database/system
7. Group 301
7.1. RFID Tags
7.1.1. Tags can be attached to each of the packages we are transporting
7.1.2. Can make sure all packages are on the vehicle (or off the vehicle when delvering to customer's home) It also enhances secuirity since all packages are kept track and accounted for
7.1.3. Can complicate procedures, since all boxes need to be tagged
7.1.4. Additional software and training might be required to support RFID tags
7.2. GPS Systems
7.2.1. Allows company and customers to keep track of the progress of the move
7.2.1.1. Strength: Eliminate customers' concern of property safety because we have records of all the moving progress.
7.2.2. Helps movers to find the best route to a destination, saving costs and time
7.2.2.1. Weakness: Can be costly to implement, especially if we want to show the progress of the move to the customers as well
7.3. Technology Requirements
7.3.1. Manage customer information and their demands/personal data and type of move they want (full or flexible services)
7.3.2. Information systems that helps us pair right employees to the right customers depending on the ethnicity and expertise of the employee
7.3.3. Assist employees to make accurate price estimates
7.4. Knowledge Management System
7.4.1. Allows our company to match our employees with the prefered spoken language of our customer using expertise locators
7.4.1.1. Weakness: The IS can be used as a reference of past success and failure, but as a start-up company, we would not benefit much from it.
7.4.1.2. Strength: Facilitates the personalization process
7.5. ERP System
7.5.1. Similar to: www.drmover.com
7.5.2. Manages customer information
7.5.3. Improves accuracy and speed of making price estimates for different type of services (full services or flexible moving service)
7.5.4. System may include mobile application for employees to use on the go - keep track of customer data on their phone
7.5.5. May be expensive to implement and train employees to use
8. Group 308 Good Foods
8.1. RFID Tags
8.1.1. Benefits Reduce inventory inaccuracies Improve forecasting & planning Especially perishable items Reduce warehouse costs Reduce out-of-stock conditions Reduce labour costs Technology exists Has already been used by many other companies
8.1.1.1. Common concerns of RFID Privacy Durability Is it even worth it for our model?
8.1.1.1.1. Reasonable cost* Tags $0.14 each Reader $1,245 Start- up costs approx $3,000 Easy to use Parallel conversion, insourcing http://www.rfidjournal.com/faq/20
8.2. Communications
8.2.1. Reach out to further away customers Our e-mails are a channel of communication, to reach out to customers when they are not within close proximity of our stores.We can use the appropriate technology to target the appropriate group, such as the younger crowd we can use social media but to the elder crowd we can focus more on emails or other technologies
8.2.2. Cloud Computing
8.2.2.1. Weaknesses would include ensuring that our information is protected, and hidden from our competitors or other companies who may be interested in entering the market. If they enter this will decrease residual demand for us, which could lead to decreased sales and profits
8.2.3. Social Media(Knowledge Management)
8.2.3.1. Accessible, high visibility, relatively cheap Fulfills business requirements Feasibility Implementation Direct conversion with both regular customers and customers who do not visit our store
8.2.3.2. Potential of communicating with other stores to try and create a software architecture which uses the same technology to provide similar services. Requires collaboration, but also potential conflict of interest as we will be sharing services, but maybe we can only focus on what is common to all organizations
8.2.3.3. Concerns include privacy issues, customers may not think it is 'cool' to talk to a company. We should focus on integrating into already ongoing conversations about our store,
8.2.3.4. Always cheaper to retain an old customer than to get a new one http://knowledge.wharton.upenn.edu/article.cfm?articleid=203
8.2.4. Suppliers
8.2.4.1. Vital to communicate between the suppliers and the store. Could be used alongside RFID tags, so we know where our new inventory is at the current location and how to update it
8.3. E-Commerce
8.3.1. Allowing personalization so people who may have purchased groceries will receive an email regarding the recipes they could use and other recipes which would use other groceries which they havent purchased. This is linked to recommendation agents who will be given updated information on customer trends and can then supply recipes for their current groceries which they bought and other groceries which they may potentially buy in the future
8.4. Enterprise Resource Planning
8.4.1. That single item sales will inform a wide variety of sources of that sales, so it can update itself such as the inventory management, billing. This can be used alongside a TPS system, to gather data and convert it to information (through other systems) to allow for decision making.
8.5. Forecast demand:
8.5.1. in order to reduce cost and have an efficient just in time inventory system, it is essential to predict/forecast demand. Through the use of regression analysis from excel we can determine the demand function of our business and hence by just filling in the variables into the function we will have a rough idea of future demand.
9. Group 316
9.1. CRM
9.1.1. Our company offers a differentiated service that customers value, if we do not receive feedback about whether they value this service or not then we are just wasting our money
9.1.2. Inbound touchpoints
9.1.2.1. web surveys
9.1.2.2. email
9.1.3. Outbound touchpoints
9.1.3.1. direct mail to residents of Vancouver
9.1.4. Strengths: will inform us if our company is on the right track with a differentiated product or should switch to a lower cost model to attract customers, find out what service is more popular (storage, moving or junk removal) and increase pricing
9.1.5. Weaknesses: costs, most people don't respond to surveys unless there's an incentive, small company that has a limited customer base to draw assumptions from
9.1.6. Customer data
9.1.6.1. organizes customers based on age
9.1.6.1.1. targeting seniors
9.1.6.2. most popular services
9.1.6.2.1. Junk removal
9.1.6.2.2. Storage
9.1.6.2.3. Moving
9.2. Ecommerce (website)
9.2.1. can offer an online booking service
9.2.1.1. shows available days and lets you choose a specific mover
9.2.1.2. Can pay online (Paypal)
9.2.2. Strengths: could attract a new market
9.2.3. Weaknesses: will our target market use it? (55+ Vancouverites)
9.3. Cloud computing
9.3.1. Store and process data
9.3.1.1. Strength:Easy to view trends and weak areas, can get rid of paper system (which is currently inefficient)
9.3.1.2. Weakness: as a small start up company will we have that much information that we will need this software?
9.4. Cellphones
9.4.1. Strengths: more efficient than landlines, allows customer to book whenever when the manger is wherever (whether helping move or in the office), allows truck drivers to keep in contact with the office on their progress (especially if we don't use GPS it is a cheaper alternative)
9.4.1.1. Could get good deal on a business or group plan
9.4.2. Weaknesses: employees could abuse service
9.5. GPS System
9.5.1. Can track movers
9.5.1.1. See if they are on track
9.5.1.2. Able to see if they are using the car for moving or unproductive reasons and costing the company money
9.5.2. Can inform customers what stage their move is in
9.5.3. Strengths: provides accurate information to customers and cuts down on inefficient movers
9.5.4. Weaknesses: will be costly to outfit entire fleet, customers might not value the benefit or knowing what stage their move is in
10. Group 317
10.1. Cloud Computing
10.1.1. We can use this technology to store and process our database.
10.1.1.1. Strengths: Have a single database being shared by all offices across Canada, constant flow of information
10.1.1.2. Weaknesses: Will need back-up system, loss of control to another party, security issue
10.2. Knowledge management system
10.2.1. Can be used to locate workers within specific skills required by the employer
10.2.2. City Workforce can provide blogs services to the job candidates, letting those people blog about their work experience, strength, skills etc...and then use social networks (those blogs) to make knowledge network analysis
10.2.2.1. Weakness: the cost for rent or own the servers for blog service will increase the cost of our service. When City Workforce decide to use lower price strategy to compete with other giant staffing agents, blog service may not be a good choice.
10.2.2.2. Strengths: Able to find out the unique strength of that candidate and narrow the range of candidates more efficiently and quicker.
10.3. Analytic CRM
10.3.1. Can provide customer segmentation groupings based on different workers (students, immigrants, women and other). Also segmenting based on industry (tourism, constriction, retail, office and administration)
10.3.2. Can be used to analyze which segments are most profitable
10.3.3. Can help us to predict the lifetime that worker or employer will continue to use our services. How can we continue to provide for them after the effects of the recession dampen.
10.4. Recommendation Agents
10.4.1. Can be used to help employers to find workers looking for a job that match their requirements and vice versa
10.4.2. If a worker applies for one job, the recommendation agent can recommend 2-3 other potential jobs that they can apply for, based on other people also applying for the same jobs, as well as the similarity of the job posting to the one applied for initially.
10.4.2.1. Weaknesses: May not want recommendations, may only need to find one position to fill position and don't need multiple workers and vice versa
10.4.2.2. Strengths: Allows for the exposure of didn't employers/workers that may have not been seen before by the person hiring/looking for a job.
10.4.3. "You may be interested in these jobs." A recording of what job posts workers are viewing and applying for and make recommendations based on that.- automatic recommendations
11. Group 318
11.1. Operational
11.1.1. Supply Inventory
11.1.1.1. Medical supplies can be managed by using bar codes and bar code readers
11.1.1.1.1. Strenghts
11.1.1.1.2. Weaknesses
11.1.2. Speech to text
11.1.2.1. Allows physicians to record appointment transcripts and articulate ideas quicker than writing them out
11.1.2.1.1. Strengths
11.1.2.1.2. Weaknesses
11.1.3. Written recognition
11.1.3.1. Strength
11.1.3.1.1. Allows less computer literate staff to "write" digital charts
11.1.3.1.2. Some people can write quicker than typing
11.1.3.2. Weaknesses
11.1.3.2.1. not all handwriting may be recognized
11.1.3.2.2. many people may prefer to type
11.1.4. Security of confidential information
11.1.4.1. Biometric Scanners
11.1.4.1.1. Restricts access of information to qualified individuals e.g. only physicians would see unrestricted patient records (used to sign in on computer systems)
11.1.5. Security of rooms and suplies
11.1.5.1. HID Key Cards
11.1.5.1.1. HID Key Cards can restrict access to medical supplies, computer systems and patient rooms to qualified staff members
11.2. Jonokemed
11.2.1. Strength
11.2.1.1. facility and booking management
11.2.1.1.1. allows patients to book online
11.2.2. weaknesses
11.2.2.1. Does not allow communiation between our clinic and other units within our network.
12. Group 315
12.1. RFID tag
12.1.1. Strengths
12.1.1.1. Identify patients quickly and efficiently
12.1.1.2. Allows clinic to know how many patients are in the clinic at one time
12.1.1.3. Both staff and patients in the clinic can be tracked
12.1.1.3.1. If doctor is needed immediately receptionist can track where each doctor is and from that determine whether they are available
12.1.1.4. Know where equipment is when needed
12.1.1.5. Track number of doctors scheduled to work and number of patients requesting a visit - match supply and demand
12.1.2. Weaknesses
12.1.2.1. Useless once damaged
12.1.2.2. Doesn't neccessarily enhance customer relationship simply a tool to keep track of people and equipment
12.2. ID Card
12.2.1. Strengths
12.2.1.1. Allows receptionist to quickly pull up patient information which links to any updates in their condition
12.2.1.2. Easily update and monitor progress of patient, keeping detailed notes accessible to doctors and therapists within the clinic
12.2.1.3. Doctors can use the ID card to pull up patient information in clinic rooms rather than leaving to go get a paper file
12.2.1.4. Arrange appointments by referencing scheduled doctors each day and set constraints on available sessions
12.2.2. Weaknesses
12.2.2.1. If lost someone could find it and have access to patient profiles
12.2.2.2. Need to have another way to access patient information so that if they forget their card or lose it there profile can still be accessed - ask security questions
12.3. Wireless Technology
12.3.1. Make clinic paperless
12.3.1.1. Strengths
12.3.1.1.1. Information accessed easily and efficiently
12.3.1.1.2. Patient information can be pulled up anywhere in the clinic
12.3.1.1.3. Removes risk of misplacing or ruining patient files and important paper documents
12.3.1.2. Weaknesses
12.3.1.2.1. Privacy issues - System would have to be extremely secure so that it is unable to be hacked
12.3.1.2.2. Bug in the software or system failure would result in the clinic having to shut down operations
13. Group 314
13.1. Analytical CRM
13.1.1. Sugar CRM for Cloud/Social CRM
13.1.1.1. Strengths: This tool allows Database Integration and Management which allows us to either update our database externally or manage it through the tool. It also manages all Social Media/Network involvement through one system which allows us to filter out or mine for data through modified applications. SugarCRM although Open source allows for an Enterprise option which includes a variety of tools which can be used to modify the interface itself and the programming; meaning we can make our own applications for our system, linking it to external data sources.. Through SugarCRM we can basically browse through client profiles from our basic company profile database and social interaction/media/network database combined, meaning we gain more information at an efficient rate. Not to mention this gives us the ability to use Sugar CRM for Analytical purposes, for instance to figure out % of clients a high risk/high yield or low risk/standard returns, giving us a better means to deliver user specific messages. Being open source and adaptable to different types of CRM and different modes of application use [PC/Mac/Mobile through iPhone or Android], we are able to manage costs by using a system tool that is versatile. Also, we will be integrating this system with the tools below so we can use them to not only show calculations to clients, but to use these tools to the specific needs of each client.
13.1.1.2. Weakness: This type of management is very technology reliant, meaning if for some reason there is a major hardware problem the firm would end up working at snail pace compared to having the tools available to us. SugarCRM is Open Source, meaning other companies can use it AND edit it as well. However, this can be countered by a strength we posted which is we can tailor it to our firm's advantage, because we have the database management tools that we need in place; we just need to integrate.
13.2. Financial Tools
13.2.1. Model ETF Portfolios
13.2.1.1. A smarter, cheaper, more efficient way for investors to build wealth
13.2.1.2. it allows people to invest with minimal risk because the model plots out what investors should invest during a particular time in the economy.
13.2.1.3. helps the company map out to customers which EFTs are effective during a bear or bull market, which in turn will decrease risk since ETFs by nature hold a smaller risk level than stocks
13.2.2. Stock Screener
13.2.2.1. Strengths - Allows us to have a exclusive look at how a market is doing and which investments are doing well and stable
14. Group 320
14.1. RFID Tags
14.1.1. Track shipments in bulk. Not individual items. Allows to track expiration date and inventory amounts
14.1.2. Disadvantages
14.1.2.1. Costly to implement and cannot be used to track individual goods. Must purchase large supply and bulk
14.2. Recommendation Agents
14.2.1. Using data mining to find trends, and cross-selling opportunities. Allows us to create personalized deals and discounts.
14.2.2. Disadvantages
14.2.2.1. if raw data is inaccurate, it will produce the wrong trends and models
14.3. In-store computer terminals and smartphone app
14.3.1. Can be used to scan products to give prices Can be used to help locate certain items Can be used to recommend complementary goods and potential recipes Can provide health information and nutritional guide
14.3.2. Disadvantages
14.3.2.1. People who are not tech savvy People who do have smartphones Initial advertising and get people to download the app
14.4. E-Commerce
14.4.1. Online Catalogue will be available to online subscribers Website will include receipt database, news on organic food, private forum to discuss tasty recipes and news related to organic food/environment
14.4.2. Disadvantages
14.4.2.1. People who are not tech savvy and non-subscribers would not have access to this service
14.4.2.2. Some people are nervous about purchasing goods online and are skeptical about sharing information online
14.5. New node
15. Group 312
15.1. Customer Interface Management.
15.1.1. Provides information to business about the type of customer (be it expectations or requirements) and information about business to customers (products/services offered)
15.1.2. Good to maintain constant management of customer-business relationship to keep customers up-to-date with scheduling, staffing, payments... etc
15.1.3. Makes it easier to identify problems
15.2. CRM
15.2.1. customer data
15.2.1.1. past/current/new customer info
15.2.1.1.1. personal info (mailing address, costs/dates of past moves) can be used to repeat customers
15.2.2. Strengths
15.2.2.1. Minimizes costs, maximizes efficiency
15.2.2.1.1. New node
15.2.2.2. Good to increase customer awareness
15.2.3. Weaknesses
15.2.3.1. A lot of work to keep up to date.
15.2.3.2. Hard to ensure security of customer data
15.2.3.3. Can be difficult to understand all the complex data without a trained user.
16. Group 311
16.1. CRM
16.1.1. strengths
16.1.1.1. customer database
16.1.1.1.1. gathering information on our cutomers and their past activities regarding their preferences, purchases
16.1.1.2. points card
16.1.1.2.1. behaviour prediction: tracks what customers are purchasing, along with their demographic - helping decide what is being purchased helps decide what is in high demand, and what needs to be supplied
16.1.1.3. sales force automation (SFA)
16.1.1.3.1. automates the tasks performed by sales people: tracks all contact that has been made with a given customer, the purpose of the contact, and any follow up that may be needed
16.1.1.3.2. helps maintain customer relationship; also ensures that sales efforts are not duplicated
16.1.1.4. cloud computing
16.1.1.4.1. improves efficiency by having all information in one database
16.1.1.4.2. New node
16.1.2. weakness
16.1.2.1. hard to keep up-to-date information
16.1.2.2. has some security concerns o protecting customer information
17. Group 319
17.1. ERP which it integrate our accounting hr sales and finance departments. it will allow all divisions across Canada to work with the same system .
17.1.1. Strengths system in the cloud (we have mostly online data base) processing in the cloud! => if our physical data crashes we have a back up working 24/7 in the cloud.
17.1.2. Weaknesses Ownership and privacy; information is on the internet and therefore accessible to others.
17.2. KM (knowledge) and CM (content mgmt) For the knowledge mgmt part we will use it to assess expertise (and keep track of feedback from clients)
17.2.1. Use knowledge management system as a search engine to find valuable information on our clients and work environment; such as the client which has been the most successful in his / her job positions.
17.2.2. Content management will ensure the consistency of our system; keeping employee profiles up to date with previous work history and future job interests.
18. Identify a specific information technology for supporting your company's core business operations (not TPS, MIS, etc.). What are the strengths and weaknesses of this technology?
19. Group 305: VanRealty
19.1. CRM
19.1.1. virtual design software
19.1.1.1. strength:
19.1.1.1.1. convenience of viewing the house ahead of time for the customers
19.1.1.1.2. cuts costs for relators during open houses
19.1.1.1.3. personalizes experiences with the customer (feels more hands on)
19.1.1.1.4. personalizes experiences with the customer (feels more hands on)
19.1.1.2. weaknesses:
19.1.1.2.1. must keep up to date with new virtual design options
19.1.1.2.2. privacy issues: not everyone will want to put their home out to the public
19.1.1.2.3. may not be cost effective
19.1.1.2.4. competition with firms already using similar technology
20. Group 306 - City Workforce
20.1. Payroll System (for our own employees)
20.1.1. Pro: Efficiency, pay/get paid on a regular and consistent basis
20.1.1.1. takes the pressure off of management (do not need as much manpower focused on payroll + easy distribution)
20.1.1.1.1. can spend time, resources (paper) and energy in other areas to benefit the company
20.1.2. Con: need added security as pay information is highly personal
20.1.3. Con: if it breaks down you loose all the payroll information
20.1.4. Pro: More accuracy, not recorded on just paper
20.2. integrated talent generation technology
20.2.1. automatically adds new job boards as you search, so data base can grow
20.2.2. cons: help and resources from this technology are not as readily available
20.2.3. cons: need to figure out a way to protect customer information, need to figure out legal and personal boundaries
20.2.4. pro: quick single job search across internet
20.3. Database/Data warehouse
20.3.1. Cons: information will be stored externally could have ownership problems...
20.3.2. Pro: keeps all the files of existing customers to build a better relationship/portfolio with them
20.4. security system
20.4.1. pro: to ensure our website/data base is protected to minimize hacking and loss of data accidentally
20.4.2. cons: usually pretty expensive and difficult to maintain (with all the updates and train people how to use the system)
20.5. Paypal (to charge customers)
20.5.1. Efficiency for customers, saves them time of mailing in a cheque or forcing them to trust using their credit card online
20.6. internal employee comunication system(i.e. sharepoint
20.6.1. pro: able to share information organization-wide
20.6.1.1. broadcast information to employees(in case of crisis)
20.6.1.2. employee engagement
20.6.2. cons:
20.6.2.1. assuming employees used this system regularly
20.6.2.2. confidential information leakage
21. Group 304
21.1. Mobile E-commerce
21.1.1. Website
21.1.1.1. Strengths
21.1.1.1.1. Wide reach
21.1.1.2. Weaknesses
21.1.1.2.1. Impersonal, can give people the wrong ideas
21.2. Mobile CRM
21.2.1. Strengths
21.2.1.1. is a necessity for a customer relations based company
21.2.1.2. Helps toward our goal of 360 degree customer service
21.2.2. Weaknesses
21.2.2.1. sorting and the use of the data can be costly
21.2.2.2. most companies use it, does not differentiate the company
21.2.3. Akcelerant,Talisma etc.
21.2.3.1. Possible Software
21.2.3.1.1. Keeps track of tasks and processes as well
21.3. Mobile Application
21.3.1. Strengths
21.3.1.1. Liked by people
21.3.1.2. The value in ours is in the information, not the physical app
21.3.1.2.1. Investment information is very valuable (Bloomberg)
21.3.1.3. Intuitive, easy to use
21.3.2. Weaknesses
21.3.2.1. Can be easily copied by others, as apps are very easy to develope
21.4. App accessible Customer Investment Database
21.4.1. Secure
21.4.1.1. usernames and password
21.4.2. Keeps track of investments
22. Group 303: VanRealty
22.1. Main supporting technology: WEBSITE
22.1.1. WEAKNESSES: -Competitors can view and imitate layout/interface easily(too generic) -maintainance costs
22.1.2. STRENGTHS: -Allows promotion -Gives visual 3D interface of property being sold -Easy to find (by googling) -allows application and ":linking" to social media (eg: facebook, linkedin) -> increases marketing and promotion
22.2. Main supporting technology 2: MOBILE APPLICATION
22.2.1. WEAKNESSES: -Costs: set up/implementation costs and management -Security: how much shared client data is 'safe'? Can it be leaked/attacked?
22.2.2. STRENGTHS: -Allows instant and quick mobile access for customers to access: (1) regularly updated property listings, (2) direct 'chatting' features and direct interaction with office admins for queries and questions -Allows CRM application: extraction of customer data such as preferred properties and personal info (age, job, location, etc) -Allows to capture their interest so we may contact them due to 'technological innovative ease' quality.
