Wilko Customer Requirements
by Muhammad Umar Mukhtar
1. Guidelines for Brainstorming
1.1. Anything goes!
1.2. No criticism or flaming allowed
1.3. The Wilder The Better
1.4. Quantity is Quality
1.5. Set a Time Limit
2. Low price
2.1. Marketing strategy
2.2. Sales strategy
2.3. contracting/procurement
3. Latest trendy designs
3.1. Research
3.2. Product Design
4. Disability access
4.1. Customer Care
4.2. Legal
5. Home delivery
5.1. fleet management
5.2. contracting/procurement
6. Variety in products
6.1. Product design
6.2. sales
6.3. marketing
7. After sales service
7.1. customer care
7.2. legal
8. Easy accessibility to store (location)
8.1. Legal
8.2. Leadership decision making
9. Good interior design and store condition
9.1. HR
9.2. Research
9.3. Store operations
10. High Quality
10.1. Quality Assurance
11. Aesthetics & Appearance
11.1. Quality Assurance
11.2. Production Packaging
12. WiFi in store
12.1. IT
13. Personalisation of homewares
13.1. Product design
13.2. Quality assurance
14. Good attitude of salesperson
14.1. Customer care
14.2. HR trainings
14.3. Store operations
15. Promotions and sales
15.1. Marketing strategy
15.2. Sales strategy
15.3. Finance
16. Well dressed employees
16.1. HR processes
16.2. Store operations
17. Parking availability
17.1. Store operations
17.2. Leadership visionary decision making
18. Website
18.1. IT
19. Quick counter services
19.1. Store operations
19.2. HR Trainings
