Block 1: Big Ideas in Organisations

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Block 1: Big Ideas in Organisations by Mind Map: Block 1: Big Ideas in Organisations

1. Innovation

1.1. Big Idea

1.2. New idea, device or process

1.3. Benefits

1.3.1. Improvement

1.3.2. Progress

1.3.3. Competitive Advantage

2. Marketing

2.1. Marketing Concept

2.1.1. Orientation

2.1.2. Function Analyse Markets Determine Objectives Identify Customers Manage Brand Set Price

2.1.3. Process Mission, Vision and Values Market Analysis Strategy Selection Formulate Offering Implementation and Evaluate

2.2. Marketing Environment

2.2.1. Micro Environment Customers Marketing Intermediaries Suppliers Public Competitors

2.2.2. Macro Environment Social Technological Economic Environmental Political Legal Ethical

2.2.3. Competitive Advantage Cost Leadership Differentiation Focus Porter's Five Forces

2.2.4. Ansoff's Growth Matrix

2.3. Marketing Research

2.3.1. Process Planning Exploratory Research Refining Research Design Collecting Data Analysis Data Report Findings

2.3.2. Ethics Data Protection

2.4. Focusing an Offering

2.4.1. Markets

2.4.2. Segmentation Demographic Geographic Psychographic Behavioural Defra's Seven Population Segments

2.4.3. Targeting Undifferentiated Differentiated Concentrated Customised

2.4.4. Positioning Clarity Consistency Credibility Competitiveness

2.5. Marketing Mix

2.5.1. Product Levels of Product Types of Product Developing

2.5.2. Place Distribution Channels

2.5.3. Promotion Communication Process

2.5.4. Pricing Cost Based Competitor Based Customer Based

2.5.5. Services People Processes Physical Evidence

3. Operations

3.1. Management

3.1.1. Input-Process-Output Transformation Processes Material Information Customer Transformation Changes Physical Informational Possession Location Storage Physiological

3.1.2. Organising Resources

3.1.3. Managing Outputs

3.1.4. Managing Processes Design Processes Planning/Control Improvement

3.1.5. Hayes and Wheelwright four-stage model Internally Neutral Externally Neutral Internally Supportive Externally Supportive

3.2. Strategy

3.2.1. Decisions Capacity and Facilities Supply Chain Management Technology Workforce

3.2.2. Market Reconciliation Model Resources Available Requirements of Market

3.2.3. Performance Objectives Quality Speed Flexibility Sustainability Dependability Cost Polar Representation

4. Design

4.1. New Product Development

4.1.1. Enhancement

4.1.2. New Generation

4.1.3. Breakthrough

4.2. Design Process

4.2.1. Discover

4.2.2. Define

4.2.3. Develop

4.2.4. Deliver

4.3. Design Thinking

4.3.1. Reframe Ideas

4.3.2. See the Bigger Picture

4.3.3. Understand the User

4.3.4. No Idea is too Wild

4.3.5. Collaborate

4.3.6. Test your Ideas

4.4. QFD Matrix

4.4.1. What?

4.4.2. How?

4.4.3. What Vs How

4.4.4. Conflicts

4.4.5. Why?

4.4.6. Level (How Much?)

4.5. Product Design

4.5.1. Aesthetics

4.5.2. Reliability

4.5.3. Maintainability

4.5.4. Durability

4.5.5. Produce-ability

4.6. Service Design

4.6.1. The Organising Idea

4.6.2. The Service Experience

4.6.3. The Service Outcome

4.6.4. The Service Operation

4.6.5. Value of Service

4.7. Process Design

4.7.1. Understanding Design Factors Volume Variety Variation (Demand) Visibility

4.7.2. Process Choice Manufacturing Project Jobbing Batch Mass Continuous Services Professional Service Shops Mass

4.7.3. Layout Choice Fixed Position Functional Product Mixed/Hybrid Volume And Variety

4.7.4. Detailed Design

5. Economics

5.1. Cash Flow Management

5.2. Traditional Forms of Funding

5.2.1. Retained Earnings

5.2.2. Working Capital Management

5.2.3. Debt Factoring

5.2.4. Bank Overdrafts

5.2.5. Bank Facility Finances

5.2.6. Lease Finance

5.2.7. Equity Finance Ordinary Shares Preference Shares

5.2.8. Venture Capital/Private Equity

5.3. New (Online) forms of Funding

5.3.1. Microfinance

5.3.2. Crowdfunding

5.3.3. Peer-to-peer lending

5.4. External Environment

5.4.1. STEEPLE Analysis Globalisation

5.4.2. Economy Recession Recovery

5.4.3. International Trade Comparative Advantage

5.5. Outsourcing

5.5.1. Benefits Reduce Costs Improve Focus Increase Variable Cost Element Access to skills Grow Revenue Quality Improvement Conserve Capital Innovate

5.5.2. Risks Distance Transport Costs Time Zones Currency Legal Systems Political or Economic Instability Quality and Reliability of Services Language/Culture Barriers Brand Damage

6. Human Resource Management

6.1. Labour Shortages

6.1.1. Hire Migrant Workers

6.1.2. Attract More Citizens Increase Wages Improve Working Conditions

6.1.3. Decrease Labour Intensity Change Production Processes Increase Technology

6.1.4. Relocate

6.2. Differences in Managing Public and Private Sector Businesses

6.2.1. Different Values

6.2.2. Misson

6.2.3. Politics