SWOT Analysis

1. Opportunities

1.1. New forms of technology/ changing the way consumers read magazines

1.2. Higher demand for house music magazines

1.3. Globalisation for the music magazine

1.4. Removal of mass printing magazines

1.5. Partnerships with other magazines or DJ's who feature

1.6. High profit margin

2. Threats

2.1. Being quite vulnerable in a new market

2.2. Bad publicity or PR if the magazine does not succeed high profits or good enough content/ articles

2.3. Distribution to foreign countries risk

2.4. Using print magazines could have environmental effects

2.5. Competing brands that might have already been in the market, could see our demand go down

2.6. Regulations within music magazines and the music genre

3. Strengths

3.1. Digital versions available

3.2. New music genre (niche)

3.3. Receive quite a lot of advertisement

3.4. Young target audience (mainstreamers)

3.5. Wide range of social media's will be used

3.6. Discuss entertaining and informative articles

3.7. Unique selling point

4. Weakness

4.1. Consumers are able to access similar content online for free

4.2. Might be hard to try and make content limited and exclusive if it can already be accessed online

4.3. Cost of distribution will be high for international print magazines

4.4. May not make a profit from print magazines if all are available digitally