Alexander Oswald is a Senior Marketing Manager with 13 years Management experience in telecommunication and consumer electronics industry. He has worked for global brands in fast changing business environments, whilst having a focus on Central & South East Europe. At the present time he is Head of Marketing at Nokia, covering several countries, including Switzerland, Cyprus, Israel and of course Austria. Adding to his durable career path, Alexander is also co-author of the first handbook for mobile marketing and mobile campaigns in German language, “Mobile Marketing”.
SMS from the school
Daughter has done well on an exam
Father knows when his daughter doesn't attend school, Are westerners really doing it well?
As an app builder, you're only reaching 40% of the market
iPhone users are 20% of this 40%, lost share
done with text messages
M-Pesa Agent, Mobile Money, An sms/Western Union hybrid
Hospital bills can be paid with M-Pesa
MyOrder, allows shop owners to receive and prepare orders, Walk in, walk out, Pre-paid with M-Pesa
using mobiles, farmers can learn where their crops are needed, allows for group buying