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Florian Brody by Mind Map: Florian Brody
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Florian Brody

He joined us last time live from Silicon Valley for a quick insight into the early days of TED. This year we are happy to announce that Florian agreed to take the stage for a live talk. Florian Brody has extensive experience in marketing for start-ups and currently serves as head of marketing for Cimbal Inc. a company developing a mobile payment solution. He actively promotes to collaboration between Austria and the Silicon Valley and has initiated an incubator for Austrian companies. He was founding president of ASCINA, the Association of Austrian Scientists in North America. Florian held the chair for Multimedia Studies, University of Applied Sciences, Salzburg and was a member of the Graduate Faculty at the Art Center College of Design, Pasadena. He represented Austria ate TED4 Kobe and is a frequent speaker at events worldwide.

Our history is the written word

are we headed towards a history free period?

electronic books

Much more history about Charles V than the origin of spreadsheets

Stuff...lots of stuff

it's really about the stories

the medium is irrelevant

How do we go from old media to new media?

Managing content

the golden age of search

Silver age when we can't find anything

Social Media


ways of sharing content

building an intelligent bridge

where we are with traditional and new media

Learning is social

and educational

What do we do?

Create a specific historic aspect

Actualize the specifics of the medium

Organic decay

Develop responsible modes of usage

Accept impermanence

I still don't own a Kindle


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Live Mind Mapping provided by Dan Taylor

Digital Media as Memory Places

everything we know is in books

stuff we can learn from kids

stuff we can learn from yelling drivers in a traffic jam

maybe it's not so much about knowing

Not knowing is just right

Where are you going

I am going on a pilgrimages

what's the purpose?

i don't know

Not knowing is most intimate

The experience of books will disappear

The art of memory

the ability to memorize a speech was as important as retoric