"Green" Label Campaign Structure

1. Sponsored Product Campaigns

1.1. Auto SP Campaign (EAT)

1.1.1. Close Match line

1.1.2. Loose Match Line

1.1.3. Substitute Line

1.1.4. Compliment Line

1.2. Manual SP Campaigns

1.2.1. Product Attribute Targeting (PAT)

1.2.1.1. Competitor ASIN Targeting Campaign

1.2.1.2. Defensive ASIN Targeting Campaign

1.2.1.3. Categorical Targeting Campaign

1.2.2. Keyword Targeting

1.2.2.1. Non-Branded Keyword Campaign

1.2.2.2. Competitor Keyword Campaign

1.2.2.3. Branded Keyword Campaign

1.2.2.4. "Must Win" Keyword Campaign

2. Sponsored Brand Campaigns

2.1. Branded Keyword Campaign

2.2. Non-Branded Keyword Campaign

2.3. Competitor Keyword Campaign

2.4. "Must Win" Keyword Campaign