1. Profits
1.1. To achieve something big, we have to think outside the box.
1.1.1. Taking risk is not always bad. As long as we know and planned everything that we're going to take.
1.2. People will not always agree with the decision we make, but we have to believe in our self.
1.2.1. First, they ignore you, then they laugh at you, then they fight you, then you win. -Gandhi-
1.2.2. People will never know what we wanted to get. Asking opinion is good, but the choice is in our hand since it's ourselves that are going to take the risk.
1.3. We will always loose something, but we also will achieve something.
1.3.1. Lose once is not an indication that you failed, win once is not an indication that we succeed.
1.4. There're something we need to understand on business
1.4.1. Evaluating Market Opportunities
1.4.1.1. Select the right field is the most important decision
1.4.1.2. It's okay to switch field if you discover it's too hard to continue at your field.
1.4.1.3. If there're too many competitors even if we're the best, it will be a lot harder to win.
1.4.2. Marketing and Branding
1.4.2.1. Act weak when strong, act strong when weak. Know when to bluff.
1.4.2.2. Your "brand" is important.
1.4.2.3. Shape the stories that people are telling about you.
1.4.3. Financials
1.4.3.1. Always be prepared for the worst possible scenario.
1.4.3.2. People who wins the most is not the people who makes money in the long run.
1.4.3.3. People who never lose is not the one who makes the most money in the long run.
1.4.3.4. Go for postitive expected value instead of what least risky.
1.4.3.5. Make sure our find is large enough for the field and the risk we're taking.
1.4.3.6. Work on the field that we can afford to lose
1.4.3.7. Business is a long term work. We will win or lose in short term, but what happens in the long term is what matters the most.
1.4.4. Strategy
1.4.4.1. Don't take fields that you don't understand although other seems making money easily on them.
1.4.4.2. Don't cheat. Cheaters never win in the long run
1.4.4.3. Stick to your principles
1.4.4.4. Be flexible as the dynamics of the field change.
1.4.4.5. Figure out the field when the stakes aren't high.
1.4.4.6. Be patient and think long term.
1.4.4.7. Be focus.
1.4.4.8. Differentiate yourself
1.4.4.8.1. Sometimes we need to see what others do, but differentiate yourself will give more value.
1.4.4.9. Hope is not a good plan
1.4.4.9.1. Take action is what we need to do
1.4.4.10. Don't let yourself go "on tilt".
1.4.4.10.1. Take a break for a moment, and return when you're ready with the update and upgrade
1.4.5. Continual Learning
1.4.5.1. Educate yourself. Read books and learn from others who have done it before.
1.4.5.2. Learning by doing.
1.4.5.3. Learn by surrounding yourself with talented people
1.4.5.4. Just because you success once doesn't mean that you're good and don't have more learning to do. You might have just gotten lucky.
1.4.5.5. Don't be afraid to ask for advice
1.4.6. Culture
1.4.6.1. You have to love the game. To become really good, you need to live it and sleep it.
1.4.6.2. Don't be cocky or flashy. There's always someone better than you.
1.4.6.3. Be nice and make friends. It's a small community.
1.4.6.4. Share what you've learned with others.
1.4.6.5. Look for opportunities, you never know who you're going to meet.
1.4.6.6. Have fun.
1.5. Failed or making mistake is not an excuse to stop trying.
1.5.1. Making mistake = learning of what we should not do
1.5.2. By making mistake we can generate new idea of what we should do
1.5.3. Making mistake = open new possibilities of what we should do
2. Profits and Passion
2.1. Purpose
2.2. Believing
2.3. Growth
2.3.1. Brand
2.3.2. Culture
2.3.3. Pipeline
2.4. Values
3. Profits, Passion, and Purpose
4. Customer Service Support
4.1. Be humble
4.2. Let your personalities came out
4.2.1. Don't pretend to be someone else.
4.2.2. Don't use scripts
4.3. Don't measure how long a call should be
4.4. Try to building relationship instead of simply solving a problem
4.4.1. Sometimes one problem ended unresolved, but when the customers feel comfortable with our team, they will always come back.