Recommendations

1. Always update the social media account to be upto date with recent events and social trends.

2. Include a variety of wines

3. Food Pairings with wine

4. Emphasize Health Benefits

5. General

5.1. Organise a web marketing calender to co-ordinate the digital efforts of the brand

5.2. Decide on tone and voice of brand

5.3. Behave like a human on social networks not like a robot.

5.4. Define Target Audience and their choice of social media

5.5. Profile target audience's likes and dislikes

5.6. Define the problems of target audience that could be solved by the brand

5.7. Define main topics and categories that support the brand

5.8. Schedule posts to timings where target audience is most active

5.9. Combine offline and online marketing through events, contests, etc.

5.10. Measure ROI on paid advertisements and experiment with different types of posts

6. Educate consumers on wine

7. Petition celebrities and influencers to taste and promote brand online

8. Sponsor online/tv cooking shows to promote wine in cooking or while eating of final dish

9. Connect wine consumption to holiday celebrations and marriages through short ads

10. make some products internet exclusive with huge discount to encourage patronage

11. Promote wine selling using digital profiles of popular wine magazines

12. Rules and Regulation adherence

13. Micro-videos and short videos

14. Run innovative contests to engage target customers

15. App developers and telecom companies to develop and APP for wine selling.

16. Host wine tasting events and publish results on social media.

17. Link social media to other relevant website to be more educative