Gourmet Dog Food

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Gourmet Dog Food by Mind Map: Gourmet Dog Food

1. Geographic

1.1. Australia

1.1.1. Capital cities for dog owner concentration

1.1.1.1. Sydney (1)

1.1.1.2. Melbourne (2)

1.1.1.3. Brisbane (3)

2. Demographic

2.1. dog owners

2.1.1. Age?

2.1.2. Gender?

2.1.3. Financially secure

2.1.4. health conscious

2.1.5. Education?

2.2. butchers

2.2.1. need to attract customers

2.2.2. innovative mindset

2.2.3. product differentiation

2.3. dog clubs

2.3.1. endorsements

2.3.2. premium product testing

2.3.3. sponsorship and prizes for competitions

3. Psychographic

3.1. passionate about animals

3.2. prepared to take action on their beliefs

3.3. only the best for my dog

4. Cultural/sporting/social

4.1. dog breeders

4.2. dog clubs

4.3. pedigree dogs

5. Behavioural

5.1. dislike and avoid purchasing tinned dog food

5.2. strong advocates for animal welfare

5.3. prepare own dog food

5.4. exercise their dogs at dog beach or park

6. Occasional

6.1. not relevant dogs need to be fed daily?