1. external
1.1. Using Wix Marketing tools
1.1.1. Advertising
1.1.2. Social posts
1.1.3. Email Marketing
1.2. SEO
1.2.1. SEO content
1.2.1.1. H1-H6 tags
1.2.1.2. Relevance of text
1.2.1.2.1. By segment-specific words
1.2.1.3. ALTs for images
1.2.1.4. Amount of text
1.2.2. Metatags and settings
1.2.2.1. site can be indexed
1.2.2.2. metatags added
1.2.2.2.1. title
1.2.2.2.2. description
1.2.2.2.3. keywords
1.2.2.2.4. favicon exists
1.2.2.3. Social Sharing parameters
1.2.2.3.1. image for sharing
1.2.2.3.2. twitter cards
2. internal
2.1. Look and Feel
2.1.1. Design features HP
2.1.1.1. backgrounds
2.1.1.1.1. photo bg
2.1.1.1.2. video bg
2.1.1.2. stripes
2.1.1.3. slider
2.1.1.4. parallax section
2.1.1.5. effects balance
2.1.1.5.1. overuse of moving objects on the same page
2.1.1.5.2. annoying lightboxes
2.1.2. Styles
2.1.2.1. Consistency of fonts
2.1.2.1.1. number of font styles used on homepage
2.1.2.1.2. readability of texts
2.1.2.2. Mobile adaptation
2.1.2.2.1. overlapping elements
2.1.2.2.2. Gaps
2.1.2.3. Usability
2.1.3. Visual content
2.1.3.1. Photos
2.1.3.1.1. stock photos
2.1.3.1.2. gallery widgets used
2.1.3.1.3. uploaded by user
2.1.3.1.4. photos of team members
2.1.3.2. videos
2.1.3.2.1. stock videos
2.1.3.2.2. uploaded by user
2.1.3.3. logo
2.1.3.3.1. located in header
2.1.3.3.2. format - preference to png or svg
2.1.3.3.3. size
2.2. Technical components
2.2.1. Contact form
2.2.2. Subscription
2.2.3. Bookings
2.2.4. Store
2.2.5. Search
2.2.6. Social widgets
2.3. Content
2.3.1. Existing Pages/sections
2.3.1.1. about
2.3.1.2. prices/rates/pricing/plans/packages
2.3.1.3. services/programs/classes
2.3.1.4. team/coach/instructor
2.3.1.5. contact/connect
2.3.1.6. news/blogs/events
2.3.1.6.1. updated last month
2.3.2. Content items
2.3.2.1. working hours/schedule
2.3.2.1.1. on homepage
2.3.2.1.2. anywhere on site
2.3.2.2. prices
2.3.2.2.1. on homepage
2.3.2.2.2. anywhere on site
2.3.2.3. contact info
2.3.2.3.1. phone
2.3.2.3.2. address
2.3.2.3.3. email
2.3.2.4. gifts and discounts
2.3.2.4.1. mentioned on homepage
2.3.2.4.2. anywhere on site
2.3.3. CTAs
2.3.3.1. CTA worings on buttons
2.3.3.1.1. Strong: buy/purchase/join/try/free/start/get/book/schedule
2.3.3.1.2. Light: subscribe/get in touch/contact/ask/request
2.3.3.2. CTA visibility
2.3.3.2.1. location
2.3.3.2.2. design
2.4. Structure and navigation
2.4.1. is it a one-pager?
2.4.1.1. Anchors
2.4.1.2. Length
2.4.2. Top menu
2.4.2.1. Exists
2.4.2.1.1. amount of items
2.4.2.1.2. Links exist
2.4.2.2. Visibility
2.4.2.2.1. Color is visible on the background
2.4.2.2.2. Current page is highligted in menu
2.4.3. Links on site
2.4.3.1. Mailto links
2.4.3.1.1. open in the same tab
2.4.3.1.2. put on CTA buttons
2.4.3.1.3. put on links
2.4.3.2. Link design
2.4.3.2.1. underlined
2.4.3.2.2. color is different from regular text on site
2.4.3.2.3. hover change
2.4.3.3. External links
2.4.3.3.1. open in a new tab