1. Custom Audience Retargeting
1.1. 10-50%
1.1.1. Nothing
1.1.2. Retarget
1.2. 50-100%
1.2.1. Photo
1.2.2. Video Sales Message
1.2.3. Messenger
1.2.3.1. Seamless Integration
1.2.3.2. Crazy open rates
1.2.3.3. Very high CTR
1.2.3.4. Future Broadcasts
1.2.4. Guide
1.2.5. White Paper
1.2.6. Repurposed Content
2. YouTube
2.1. Maximize Discovery
2.1.1. Keywords
2.1.2. Tags
2.1.3. Title
2.1.4. Thumbnail
2.1.5. Description
2.2. Paid
3. Facebook
3.1. Influencers
3.2. Incentivized Sharing
3.2.1. Contests
3.2.2. Giveaways
3.2.3. Status
3.3. Paid Ad
3.3.1. Objective
3.3.1.1. Video Views
3.3.2. Optimization
3.3.2.1. 10-Second Views
3.3.3. Audience
3.3.3.1. Demographics
3.3.3.2. Location
3.3.3.3. Interests
3.3.3.4. Behaviors
3.3.3.5. Age
3.3.4. Placements
3.3.4.1. Feeds
3.3.4.2. Audience Network
3.3.5. Budget
3.3.5.1. Date Range
3.3.5.1.1. Est. Reach
3.3.5.1.2. Est. Views
3.3.6. Copy
3.3.7. CTA
3.3.7.1. Learn More
3.3.7.2. Message
3.3.7.3. Shop Now
4. WEBSITE
4.1. Retargeting
5. Repurpose
5.1. Quote Photos
5.1.1. Instagram
5.1.2. Website
5.1.3. Facebook
5.1.4. Twitter
5.2. Blog Post
5.3. Podcast
5.3.1. Audio from the interview
5.3.2. Record something separate