Comms Team Plans for 2019

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Comms Team Plans for 2019 by Mind Map: Comms Team Plans for 2019

1. SRS

1.1. Candidate aftercare

1.2. LinkedIn branding

1.3. General comms standards

1.3.1. Mailshots

1.3.2. Candidate journey

1.4. Referrals

1.5. Job adverts

1.6. EVP resources

1.7. Social Media training presentation

2. External

2.1. Google PPC

2.2. Campaigns

2.2.1. OA 3

2.2.2. Apprenticeships

2.2.3. Optometrists

2.2.4. DO

2.2.5. Pre-Reg

2.2.6. Domiciliary

2.2.7. Audiology

2.2.8. Partnership

2.3. Video content

2.3.1. Store vlogs

2.4. CTA forms

2.5. Careers site

2.6. Database build

2.7. LinkedIn Recruiter

2.8. Sponsored social posts

2.9. Success stories

2.9.1. Content capture

3. Team

3.1. Reporting

3.1.1. Board

3.1.2. Social

3.2. Film equipment and software

3.3. Canva subscription

3.3.1. Quick branded graphics

3.4. Flaticon subscription

3.5. Stock images

3.6. Keyhole subscription

3.7. Hootsuite/Buffer

3.7.1. Social scheduling

3.7.2. Social reporting

3.8. Visual identity

3.9. Comms laptop

3.9.1. Scheduled time in meeting rooms

3.10. Monday PM team meeting

4. Specsavers

4.1. Campaign PR

4.2. Powerpoint content

4.3. Sharing on Connect

4.4. Meetings & events

4.4.1. Increase visibility of team