1. Value Preposition
1.1. Multiple Viewing options Netflix is a streaming service that allows customers to watch
1.2. Content in 4K
1.3. Exclusive content that can only be seen on the Netflix platform
2. Revenue model
2.1. The user have to pay a monthly subscription fee
2.1.1. Basic Plan
2.1.1.1. 1 screen plan SD (watch on 1 device at a time, Standard Definition)
2.1.2. Standard Plan
2.1.2.1. 2 screen plan HD (watch on 2 devices at the same time, High Definition when available)
2.1.3. Premium Plan
2.1.3.1. 4 screen plan HD/UHD 4K (watch on 4 devices at the same time, includes High Definition and Ultra High Definition when available)
3. Market opportunity
3.1. Netflix members can watch TV shows and movies instantly in over 190 countries.
4. Competitive environment
4.1. YouTube
4.2. HBO NOW
4.3. HULU
4.4. Amazon Prime
5. Competitive advantage
5.1. Increased presence around the world
5.2. Content where the viewer can make decisions
6. Market strategy
6.1. Netflix promote its services through social media
6.1.1. Facebook
6.1.2. Twitter
6.1.3. Instagram
6.1.4. YouTube
6.2. Netflix streaming software allows you to instantly watch content from Netflix through any internet-connected device
7. Organizational development
7.1. Flat Structure
7.1.1. fewer levels
7.1.2. wider span communication
8. Management Team Innovation Leadership Teamwork Knowledge Experience
8.1. Reed Hastings (Founder Netflix in 1997 and CEO)
8.1.1. Jessica Neal (Chief Talent Officer)
8.1.2. Kelly Bennett (Chief Marketing Officer)
8.1.3. Rachel Whetstone (Chief Communications Officer)
8.1.4. David Hyman (General Counsel)
8.1.5. Greg Peters (Chief Product Officer)
8.1.6. Spencer Neumann (Chief Financial Officer)
8.1.7. Ted Sarandos (Chief Content Officer)