The Heartland Tax Group

The Heartland Tax Group

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The Heartland Tax Group by Mind Map: The Heartland Tax Group

1. Social

1.1. Facebook

1.1.1. Cleanup Facebook

1.1.1.1. Delete all quotes that don't make sense

1.1.1.2. Scrub Content

1.1.2. Groups

1.1.2.1. Young Tax Groups

1.1.2.2. Open to small to medium sized groups

1.1.2.3. Better Business Group

1.1.2.4. Friending and Following Relevant Network Partners

1.1.3. Facebook Pixel

2. Inbound Marketing

3. "So What"

3.1. Use Reviews to spin up the brand

3.2. Discover those reviews see how we implement into our marketing

4. Communication Strategy

5. Where aren't they on they web

5.1. Blog

5.1.1. LinkedIn

5.1.2. Website

5.1.3. Blogs to be written in the voice from Zane

5.1.4. Reposting

5.1.5. Fequency

5.2. Twitter

5.2.1. Increased presence on the platform

5.3. Instagram

5.4. Influencer Engagement

5.4.1. we want to make zane a tax solutions influencer

5.5. Denver Business Journal

5.5.1. Articles

5.5.2. Editor Engagement

5.6. Michael Brown Show

6. Event Engagement

6.1. Sponsor of lunches

6.2. BBB Speaker Circuit

7. Creative Platform

7.1. Public Relations Efforts

7.1.1. Develop PR list of Business and Finance Contacts

7.1.2. How do we make this guy an advocate

7.2. We need to color research

7.3. Website

7.3.1. Must identify the so what?

7.3.1.1. What do you do?

7.3.1.1.1. Help me

7.3.1.1.2. Consultive

7.3.1.1.3. Make it comfortable

7.3.2. New Logo

7.3.3. 1800 Number

7.3.4. Overhaul Web

7.3.4.1. Does the filter deter people

7.3.5. Offer

7.3.5.1. Do they offer free consultation

7.3.5.1.1. Understanding the consumers mindset

7.3.6. Look and feel for the website

7.3.6.1. Cause related platform

7.3.6.1.1. What do we want it to mean to the people

7.4. Communication Strategy

7.4.1. You open a business because you have passion, but mistakes do happen

7.4.1.1. Let us fix the problem

7.4.2. Is there a consumer benefit on connecting the tax division to the leasing division - do consumers they are connected?

7.5. What's the story we are trying to tell

7.5.1. Reason to believe in what we doing

7.5.1.1. Brand discussion

7.5.1.1.1. He believes in what he is doing

8. 30, 60, 90 Day Plan

8.1. 30 Days

8.1.1. know you

8.1.1.1. challenges and barrier

8.1.1.1.1. providing ourselves as a solution based partnership

8.1.2. Start Redesign Project

8.1.2.1. Logo

8.1.2.1.1. 3x-5x mockups

8.1.2.2. Website

8.1.2.2.1. Pages

8.1.2.3. LinkedIn Page

8.1.2.4. Social Media Platforms

8.1.2.5. Communication Strategy

8.1.3. Data Capturing Platforms

8.1.3.1. Email

8.1.4. Denver Business Journal

8.1.4.1. Article

8.1.4.2. Ad Placement

8.1.5. Two timelines reviewed and launch

8.1.5.1. Remainder of Creative Timeline

8.1.5.2. Strategy Timeline Launched

8.1.6. Digital Graphics Done

8.1.7. Photo/Video Shoot

8.1.7.1. Video Content Filmed

8.1.8. Audience Targeting

8.1.9. Lead Funnel Developed

8.1.10. Develop brand ecosystem to thrive

8.2. 60 Days

8.2.1. Social Media Campaign

8.2.2. LinkedIn Page

8.2.3. Content Built

8.2.4. Targeted Advertising

8.2.4.1. SEO

8.2.4.2. Youtube Channel

8.2.4.3. PPC

8.2.4.4. Mobile Targteting

8.3. 90 Days

8.3.1. Contextual

8.3.2. Measurement

8.4. When does he want to be in market?

8.5. Two timelines

8.5.1. Creative timeline

8.5.2. strategy timeline

8.6. Preliminary Discussion

9. Internal Notes

9.1. Is the monthly retainer enough

9.2. Team

9.2.1. Video

9.2.2. Graphic Artist

9.2.3. Inbound Marketing Specialist

9.2.3.1. PR Person

9.2.4. Web Developer

9.2.5. Event Director

9.2.6. Content Writer

9.2.7. Project Manager

9.3. Scope

10. Marketing Channels

10.1. Social

10.1.1. Paid

10.1.2. Posting

10.1.3. Twitter

10.2. Mass Advertising

10.3. Targeted Advertising

10.3.1. Mobile Digital

10.3.2. OTT

10.3.2.1. CPM - $15

10.4. Influencer

10.5. Pay Per Performance

10.6. Metric Goals

10.6.1. CPA

10.6.2. CPC

10.6.3. CPE

10.7. Contextual Marketing

10.7.1. Kargo

10.7.1.1. Publishing Network

11. Operational Adjustments

11.1. Boiler Room Sales People

11.2. Find the 5 people who can do the consultative Call

11.3. Make sure their training is in place with launch with sales team