1. Social
1.1. Facebook
1.1.1. Cleanup Facebook
1.1.1.1. Delete all quotes that don't make sense
1.1.1.2. Scrub Content
1.1.2. Groups
1.1.2.1. Young Tax Groups
1.1.2.2. Open to small to medium sized groups
1.1.2.3. Better Business Group
1.1.2.4. Friending and Following Relevant Network Partners
1.1.3. Facebook Pixel
2. Inbound Marketing
3. "So What"
3.1. Use Reviews to spin up the brand
3.2. Discover those reviews see how we implement into our marketing
4. Communication Strategy
5. Where aren't they on they web
5.1. Blog
5.1.1. LinkedIn
5.1.2. Website
5.1.3. Blogs to be written in the voice from Zane
5.1.4. Reposting
5.1.5. Fequency
5.2. Twitter
5.2.1. Increased presence on the platform
5.3. Instagram
5.4. Influencer Engagement
5.4.1. we want to make zane a tax solutions influencer
5.5. Denver Business Journal
5.5.1. Articles
5.5.2. Editor Engagement
5.6. Michael Brown Show
6. Event Engagement
6.1. Sponsor of lunches
6.2. BBB Speaker Circuit
7. Creative Platform
7.1. Public Relations Efforts
7.1.1. Develop PR list of Business and Finance Contacts
7.1.2. How do we make this guy an advocate
7.2. We need to color research
7.3. Website
7.3.1. Must identify the so what?
7.3.1.1. What do you do?
7.3.1.1.1. Help me
7.3.1.1.2. Consultive
7.3.1.1.3. Make it comfortable
7.3.2. New Logo
7.3.3. 1800 Number
7.3.4. Overhaul Web
7.3.4.1. Does the filter deter people
7.3.5. Offer
7.3.5.1. Do they offer free consultation
7.3.5.1.1. Understanding the consumers mindset
7.3.6. Look and feel for the website
7.3.6.1. Cause related platform
7.3.6.1.1. What do we want it to mean to the people
7.4. Communication Strategy
7.4.1. You open a business because you have passion, but mistakes do happen
7.4.1.1. Let us fix the problem
7.4.2. Is there a consumer benefit on connecting the tax division to the leasing division - do consumers they are connected?
7.5. What's the story we are trying to tell
7.5.1. Reason to believe in what we doing
7.5.1.1. Brand discussion
7.5.1.1.1. He believes in what he is doing
8. 30, 60, 90 Day Plan
8.1. 30 Days
8.1.1. know you
8.1.1.1. challenges and barrier
8.1.1.1.1. providing ourselves as a solution based partnership
8.1.2. Start Redesign Project
8.1.2.1. Logo
8.1.2.1.1. 3x-5x mockups
8.1.2.2. Website
8.1.2.2.1. Pages
8.1.2.3. LinkedIn Page
8.1.2.4. Social Media Platforms
8.1.2.5. Communication Strategy
8.1.3. Data Capturing Platforms
8.1.3.1. Email
8.1.4. Denver Business Journal
8.1.4.1. Article
8.1.4.2. Ad Placement
8.1.5. Two timelines reviewed and launch
8.1.5.1. Remainder of Creative Timeline
8.1.5.2. Strategy Timeline Launched
8.1.6. Digital Graphics Done
8.1.7. Photo/Video Shoot
8.1.7.1. Video Content Filmed
8.1.8. Audience Targeting
8.1.9. Lead Funnel Developed
8.1.10. Develop brand ecosystem to thrive
8.2. 60 Days
8.2.1. Social Media Campaign
8.2.2. LinkedIn Page
8.2.3. Content Built
8.2.4. Targeted Advertising
8.2.4.1. SEO
8.2.4.2. Youtube Channel
8.2.4.3. PPC
8.2.4.4. Mobile Targteting
8.3. 90 Days
8.3.1. Contextual
8.3.2. Measurement
8.4. When does he want to be in market?
8.5. Two timelines
8.5.1. Creative timeline
8.5.2. strategy timeline
8.6. Preliminary Discussion
9. Internal Notes
9.1. Is the monthly retainer enough
9.2. Team
9.2.1. Video
9.2.2. Graphic Artist
9.2.3. Inbound Marketing Specialist
9.2.3.1. PR Person
9.2.4. Web Developer
9.2.5. Event Director
9.2.6. Content Writer
9.2.7. Project Manager
9.3. Scope
10. Marketing Channels
10.1. Social
10.1.1. Paid
10.1.2. Posting
10.1.3. Twitter
10.2. Mass Advertising
10.3. Targeted Advertising
10.3.1. Mobile Digital
10.3.2. OTT
10.3.2.1. CPM - $15
10.4. Influencer
10.5. Pay Per Performance
10.6. Metric Goals
10.6.1. CPA
10.6.2. CPC
10.6.3. CPE
10.7. Contextual Marketing
10.7.1. Kargo
10.7.1.1. Publishing Network