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Ivan Surjanovic: Creating WOW! Through Inspiration by Mind Map: Ivan Surjanovic:  Creating WOW! Through Inspiration
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Ivan Surjanovic: Creating WOW! Through Inspiration

@WHEREISPUCK

WOW

viral marketing

first: we live in the age of word-of-mouth

social media

social capitalism

the secret to marketing success is no scret at all: Word of mouth is all that matters" - Seth Godin

one number to grow for future sales growth

4 years research summarized in about 17 minutes

putting WOW into our lives and giving it to others, it comes back

put a positive WOW attitude in your life

the evolution of marketing

prduction orientation (1950s)

sales orientation (1950's-1960's)

market orientation

emotional bond

shoppers emotionally connected to super market spent 46% more

WOW orientation

definition of frustration "what is frustration?"

means "spending a lot and getting little"

10-300% rule

Go 10% over customers' expectations and you will triple your chance to survive and succeed.

those business that have the 5 WOW factors were more profitable than other companies that did not have those 5 factors

Managing WOW

MISSION STATMENT

WOW! Credo

WOW! Policies

Measuring WOW!

Random acts of kindness