Clients Brief

Local Tourism Board

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Clients Brief by Mind Map: Clients Brief

1. Assets

1.1. Videos

1.2. Text

1.3. Sound/Audio

1.4. Images

1.5. Features

1.5.1. Input form

1.5.2. Map /location

1.5.3. Email contact

1.5.4. Social media

2. Target audience

2.1. Young teenagers

2.2. 13-19 Year Olds

2.3. Families

3. Purpose

3.1. Teenagers to spend more time in local area

3.2. Visit local attraction

3.3. Promote Local area

3.4. Generate money for local business /council

3.5. Fun and informative for target audience

4. Website

4.1. 5 Pages Minimum

4.2. Template/master slide so all pages consistent

4.3. Range of different things to do (activities/places to visit)

4.4. Accessibility

5. Housestyle

5.1. Gender neutral

5.2. Web friendly

5.2.1. Light colours

5.3. Clear headings, sub headings/sub sections

5.4. Consistent styles used

5.5. Consistent fonts

5.6. Consistent design /layout

6. Navigation

6.1. Hyperlinks

6.2. Categories

6.3. Vertical or horizontal navigation bar

6.4. Buttons/Sub links

6.5. Hyperlink images

6.6. Rollover Images

6.7. Anchors

6.8. Hotspots

7. Web Pages

7.1. Home Page

7.2. Shopping

7.3. Food and Drink

7.4. Local Attractions

7.5. Contact Us

7.6. Sports and Leisure

7.7. Entertainment