WFPF DIRECT SALES CAMPAIGN

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WFPF DIRECT SALES CAMPAIGN by Mind Map: WFPF DIRECT SALES CAMPAIGN

1. STEP 8: TURN CUSTOMER A PROMOTIONAL PARTNER

1.1. GENERATE AN INCENTIVE PLAN FOR GYMS TO PROMOT WFPF

1.1.1. Hold Competition

1.1.2. Become a Affiliate Marketer

2. STEP 7: TURN CUSTOMER INTO AN ADVOCATE

2.1. GATHER TESTIMONIALS & CASE STUDIES

2.1.1. 1) Ideal: Generate Video Testimonials of gyms and their customers through through live events or direct requests

2.1.2. 2) Generate testimonials through email

2.1.3. 3) Build Case Studies based on highest success models

3. STEP 6: ASCEND THE CUSTOMER

3.1. UPSELL PATHWAY

3.1.1. More Certified Trainers

3.1.2. Insurance

3.1.3. Equipment

3.1.4. Marketing System

4. STEP 5: EXCITE THE CUSTOMER

4.1. ONBOARDING PLAYBOOK

4.1.1. Give Customer a clear path to getting started

4.1.2. Generate a Customer Success Plan

4.1.3. Over Deliver

5. STEP 4: CONVERSION TO CUSTOMER

5.1. POST WEBINAR SALES CALL

5.1.1. Sales Associate Walks the Prospect Through Application and Clarifies Their Situation

5.1.1.1. Current Academy Application

5.1.2. Sales Person Makes Offer

5.1.3. Sales Person Handles Objections

5.1.4. Sales Person Closes the Deal

6. STEP 3: GENERATE LEAD

6.1. WEBINAR CAMPAIGN

6.1.1. 1) Registration

6.1.1.1. Register for webinar

6.1.1.2. Email Follow-Up Reminders

6.1.1.3. Incentive to Join & Stay Until the End

6.1.2. 2) WEBINAR DELIVERY

6.1.2.1. Deliver Great content

6.1.2.2. Make Offer

6.1.2.3. Invite to Sales Call

6.1.3. 3) APPLICATION

6.1.3.1. Prospect Fills out Application

6.1.3.2. Prospect Schedules Call

6.2. EVERGREEN VIDEO FOR CERT TRAINING

6.2.1. SALES PAGE

6.2.1.1. CART

7. STEP 2: CREATE ENGAGEMENT

7.1. ACTIVITIES

7.1.1. Educational / How To - Videos

7.1.2. POV Videos

7.1.3. Case Study / Commercial

7.1.4. Blog Articles

7.1.4.1. Guest Writers

7.1.5. Parkour Social Network

7.1.6. Live Events

7.1.6.1. YMCA

7.1.6.2. School Districts

7.1.6.2.1. Prive / Charter

7.1.6.2.2. Public

7.1.6.2.3. Colleges / Univesties

7.1.7. Publisher Partnerships

7.1.8. Ambassador Campigns

7.1.8.1. Crew Fire - Contests

8. STEP 1: BUILD AWARENESS

8.1. PAID MEDIA: Digital Ads

8.1.1. ACTIVITIES

8.1.1.1. Google Ads

8.1.1.2. JV Publishers

8.1.1.3. Facebook

8.2. OWNED MEDIA: Email Existing Gymnastics List

8.2.1. ACTIVITIES

8.2.1.1. 2018 Congress (Conneticut & Texas)

8.2.1.2. USA Gymnastics List (gray hat)

8.2.1.3. Insurance Customers

8.2.1.3.1. Academy Customers

8.2.1.3.2. Non-Academy Customers

8.2.1.4. 806 Active WFPF Trainers

8.2.1.4.1. 500 Expired

8.2.1.4.2. how many active trainers?

8.3. EARNED MEDIA: Content Marketing / PR

8.3.1. ACTIVITIES

8.3.1.1. Influencer Campaigns

8.3.1.1.1. pro athletes

8.3.1.1.2. Gym owners

8.3.1.1.3. IPF Federations

8.3.1.1.4. Mommy Bloggers

8.3.1.2. Social Media Marketing

8.3.1.2.1. Video Content

8.3.1.2.2. Contests

8.3.1.3. Email Campaigns

8.3.1.3.1. GIve away

8.3.1.4. Search Marketing

9. Audience:

9.1. AUDIENCE 1 Gymnastics Gym Owners who are frustrated with empty classes and inconsistent revenue due to the declining interest in Gymnastics They want to increase membership in their gym but they are not sure how. They have tried digital marketing but it's confusing and didn't really work for them. They have heard of Parkour but never really considered it as a solution to grow their gym

9.2. AUDEINCE 2: Gym Owners who want to grow their business and have considered but they aren't sure it safe or how to get started

10. HOOKS