1. Author(s)
2. Introduction
2.1. Purpose
2.1.1. Related Documents
2.2. Stakeholders
2.2.1. ចូលទុនអភិវឌ្ឍឌន៍ដីរួមគ្នា
2.3. Project Team
2.4. Sign-Off List
2.4.1. Training
2.4.2. Channels
2.4.3. International
2.4.4. Public Sector
2.4.5. Sales
2.4.6. Marketing Communications
2.4.7. Product Management
3. Executive Summary
3.1. Customer and Market Analysis
3.2. Service Offer Definition
3.3. Revenue Forecast & Financial Analysis
3.4. Sales Execution Plan
3.5. Go-To-Market Strategy
4. Koh KONG province
4.1. Provincial officer of Mr photons
4.2. Province information
4.3. Real estate information
4.3.1. People key
4.3.1.1. ស្តេចដី ពុះឡូរ 015524051
4.3.1.1.1. Note bang Vuth already asking for build house, 32 flate contract finish
4.3.1.2. Ah nang
4.3.1.2.1. Asking his mother for more info of province
4.3.2. Land development device 10% of total city 50km2
4.3.2.1. Land development unit?
4.3.2.1.1. Win
4.3.2.1.2. Lose amount
4.4. Province demands
4.4.1. Water supply from Thailand
5. របៀបគ្រប់គ្រង់ជវិត
5.1. ការពារការបូប់គ្មានប្រាក់
5.1.1. 1 save 10%
5.1.2. 2. Limited expense only 90%
5.1.3. 3-ប្រាក់ចំណូលហូរចូលមិនចេះដាច់ invest on interest rate a lot of people, leasing rate on money,
5.1.4. 4. Investing on Business ការពារទ្រាំកំអោយបាទបង់ សិក្សា និងដក់លុយមកវិញបាន កំទុកខ្លួនឯង និងសួរអ្នកជំនាញ
5.1.5. 5. សង់ផ្ទះផ្ទាល់ខ្លួនដេីម្បីប្រាក់ចំណេញ ហេីយសងផ្ទះដោយមិនប៉ះពាល់ពីប្រាក់ហូរចូលប្រចាំថ្ងៃ
5.1.6. 6. របៀបប្រាក់ចំណូលដេីម្បីអនាគត- ទិញអចលនទ្រព្យ និង ចង់ការប្រាក់ insurance for family
5.1.7. 7. បង្កេីនរក់ប្រាក់ចំណូល 7.1 ខំធ្វេីការងារ មហិតារកប្រាក់អោយបានច្រេីន 7.2 សង់បំណល់អោយទាន់ពេល 7.3
5.2. របៀបរកមានទាំងប្រាំ
5.2.1. ១. សន្សំលុយ ១០%
6. Product
6.1. Flat design
6.1.1. Save space
6.1.2. Price 45000$
6.1.3. Down payment 30% each step
6.1.4. Good look
7. Biz.1 volten.
8. Go-To-Market Strategy
8.1. Positioning & Messaging
8.1.1. What is the key messaging and positioning for the service offer? (Pain, alternatives, solution)
8.1.2. How do we communicate internally?
8.1.3. How do we communicate externally?
8.2. Promotion Strategy
8.2.1. Marketing Programs (Installed base versus new prospects)
8.2.2. Advertising (Publications, etc.)
8.2.3. Analyst Relations (Target Analysts)
8.2.4. Events (Trade shows, SEO/SEA, Seminars)
8.2.5. Webinars
8.2.6. Public Relations
8.3. Demand Generation & Lead Qualification
8.3.1. How do we generate and qualify new leads for the target offer?
8.3.2. Prospect Lists
8.3.3. Key Questions to Ask
8.3.4. Sales Collateral
8.3.5. Presentations
8.3.6. Data Sheets
8.3.7. White Papers
8.3.8. ROI Tools
8.3.9. Other Sales Tools (web site, etc.)
9. Plan
9.1. Market Analysis
9.1.1. Situational Analysis / Drivers
9.1.1.1. What is driving us to do this?
9.1.1.2. SWOT Analysis
9.1.1.2.1. Strengths
9.1.1.2.2. Weaknesses
9.1.1.2.3. Opportunities
9.1.1.2.4. Threats
9.1.1.3. Customer Findings - Customers 12x4.2 or 4.2x14
9.1.2. Competitive Analysis
9.1.2.1. Past E0 and E1 52000$- Type of link flat
9.1.2.2. What are our competitors doing and how are they positioning?
9.1.2.3. How do we position against each competitor?
9.1.3. Target Customer(s)
9.1.3.1. Buyer Profile
9.1.3.1.1. Title
9.1.3.1.2. Industry
9.1.3.1.3. Geography
9.1.3.1.4. Business Size
9.1.3.2. Influencer Profile
9.1.3.3. User Profile
9.1.3.4. What business problems do each of these customers have?
9.1.3.5. What do customers want and need?
9.1.4. Customer Segmentation
9.1.4.1. Which customers or sets of customers do we sell to?
9.1.4.2. What are the target market segments that we want to go after?
9.1.4.3. What are the distinct problems for each segment of the market?
9.1.5. Total Available Market
9.1.5.1. New Prospects
9.1.5.1.1. How much of each target segment have we penetrated?
9.1.5.1.2. How much opportunity is available in each target segment?
9.1.5.2. Existing Customers
9.1.5.2.1. Can we up-sell existing customers?
9.2. Offer Definition
9.2.1. Service Offer
9.2.1.1. What are we selling?
9.2.1.2. Product Definition
9.2.1.3. Pricing
9.2.1.4. Packaging
9.2.1.5. Positioning
9.2.2. Value Proposition
9.2.2.1. What is the Value Proposition to the Customer?
9.2.2.2. What pain are we solving?
9.3. Financial Analysis
9.3.1. Revenue Forecasts
9.3.1.1. Revenue and P&L Forecast (5 Years)
9.3.1.2. Revenue should be split out quarterly
9.3.2. Cost Analysis
9.3.2.1. Should include a description of the costs in entering this business and profitability analysis
9.3.3. Profitability Analysis
9.3.3.1. P&L for the offer to include gross margin, net income and break even analysis.
9.4. Sales Execution Plan
9.4.1. Sales Strategy
9.4.1.1. Indirect Sale
9.4.1.1.1. Angency
9.4.1.1.2. Media
9.4.1.1.3. Whole sale in kampot
9.4.1.2. Inside Sales Strategy
9.4.1.2.1. Leasing 100%
9.4.1.2.2. Leasing 70%
9.4.1.2.3. Leasing 50%
9.4.1.2.4. Leasing 30%
9.4.1.3. Channel Sales Strategy
9.4.1.3.1. Facebook
9.4.1.3.2. Whole sale Mr
9.4.1.3.3. Delivery leaflet
9.4.1.4. Direct Sales Strategy
9.4.2. Partner Strategy
9.4.2.1. Channel Strategy
9.4.2.1.1. What 3r consider for reselling this service?
9.4.2.2. Technology Partnerships
9.4.2.2.1. What technology vendors (if any) do we need to work with to execute on this plan?
9.4.2.3. Solutions Partners
9.4.3. Sale documents
9.4.3.1. កម្មសិទ្ធកាន់កាប់រួម
9.4.3.2. គម្រោងអភិវឌ្ឍន៍ដៃគូប្រគួតប្រជែង
9.4.3.3. Sale training
9.4.3.3.1. Product presentation (flat)
9.4.3.4. សក្តានុពលក្នុងខេត្តទាំងមូល
9.4.3.5. price list
9.4.3.5.1. done
9.4.3.6. Sale Contract
9.4.3.6.1. receipt
9.4.3.6.2. house contract
9.4.3.7. Term
9.4.3.7.1. Lease
9.4.3.7.2. Stage payment by 3 month
9.4.3.7.3. Case booking 100$
9.5. Measure and Improve
9.5.1. Numbers, budget, waterfall, break-even (cost>leads>trials>deals)
9.5.2. Sales Programs
9.5.3. Accelerated Learning Strategy, Controls, Metrics
9.5.4. Include feedback loops
9.5.5. Include financial metrics (definition of success)
9.5.6. Pipeline reports, etc…
9.6. Other Considerations
9.6.1. M&A?
9.6.2. Risk Analysis & Mitigation
10. Marketing plan note for lengavatra and preabsovath
10.1. 10% plan promotion for people buying and coming to live. Up example
10.2. How to make a good cash flow to run biz
11. Model បឹងការឡូរ
11.1. mater plan
11.2. residential beoungalow
11.3. ភូជនីយដ្ឋានnatural
11.4. cash flow
11.5. Dishes
12. 21-1-21 New model land biz
12.1. Land + R&D Plan + Sale
12.1.1. TooL
12.1.1.1. Troon for view land
12.1.1.2. presentation view of land
12.1.1.2.1. land View
12.1.1.2.2. land protentail
12.1.1.2.3. project R & D
12.2. buying land
12.3. collecting land for big customer
12.4. Collecting Sale
12.4.1. sale in goal land
12.4.1.1. customer manage provice
12.4.1.1.1. distirct