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Rocket clouds
briefcase by Mind Map: briefcase

1. social contexts

1.1. gender

1.1.1. male prefer carrying bags in hand / or using a broad shoulder band to hang across shoulder

1.1.2. female prefer more elegant looking bags with thinner straps to hang on their shoulder use laptop bags

1.2. age

1.2.1. 20s-30s soft touch messenger bags ( there are very functional)

1.2.2. 30s-40s soft leather briefcases hard shell briefcases

1.3. occupation

1.3.1. high profile good looking extremely durable cases with a good balance between aesthetics and functionality

1.3.2. security oriented ultra rugged cases

1.3.3. all others have a wide area of choice : from laptop bags to messenger bags and briefcases.