Starbucks

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Starbucks by Mind Map: Starbucks

1. Promotion

1.1. Starbucks account: Collect 125 stars get 1 free item.

1.2. The more customers buy, more rewards they can get.

1.3. Happy hours: buy 1 get 1 free in certain days and hours

1.4. Social media: Facebook, instagram, advisor on TV, radio,...

2. Place

2.1. Starbucks stores

2.2. Around companies, school

2.3. Shopping mall

2.4. In Campus of college/university

3. Product

3.1. Coffee Bean

3.2. Frappuccino Blended Beverages

3.3. Hot and cold Lattes

3.4. Hot and cold teas

3.5. Foods: Croissants, danish, sandwiches, snacks, bakery

3.6. Shopping bags, cups, cards

4. Price

4.1. Drinks: Less than $7/each

4.2. Foods: Less than $10/per item