Starbucks

1. Product

1.1. Coffee Bean

1.2. Frappuccino Blended Beverages

1.3. Hot and cold Lattes

1.4. Hot and cold teas

1.5. Foods: Croissants, danish, sandwiches, snacks, bakery

1.6. Shopping bags, cups, cards

2. Price

2.1. Drinks: Less than $7/each

2.2. Foods: Less than $10/per item

3. Promotion

3.1. Starbucks account: Collect 125 stars get 1 free item.

3.2. The more customers buy, more rewards they can get.

3.3. Happy hours: buy 1 get 1 free in certain days and hours

3.4. Social media: Facebook, instagram, advisor on TV, radio,...

4. Place

4.1. Starbucks stores

4.2. Around companies, school

4.3. Shopping mall

4.4. In Campus of college/university