John Deere Operational Problem

1. Location

1.1. Travel time

1.1.1. Lack of Availability

1.2. Add More Service Facilities

1.2.1. Hire More Techs

2. Price

2.1. Expensive

2.2. Customer loses crops

2.3. Provide Lower Diagnostic Cost

3. Competition

3.1. Third Parties

3.1.1. Diagnostic tools not available

3.2. No Need

3.2.1. Supply Tool for "Simple Fixes"

4. Sophistication

4.1. Sensors not easily fixed

4.2. Make Sensors Easily Fixed