Boeson Marketing Map

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Boeson Marketing Map by Mind Map: Boeson Marketing Map

1. Local Health Fair

1.1. IPad w/CRM lead capture

2. Monthly newsletter from PI

3. Lunch and Learn

3.1. Monthly

4. Referral Network (internal)

4.1. Gift card

4.2. Enter to win

4.3. Swag

5. Referral Network (external)

5.1. Doctors, Nurses, etc

5.1.1. pocket cards, pamphlet card

5.2. Lunch and learn

5.3. Gift cards

5.4. Tribal Health

5.5. chart review

6. Website w/lead capture

6.1. study pre questionaire

6.2. Pixel for retargeting

7. Local Listings

7.1. Yelp, Google Maps,

7.2. SEO for page ranking

7.3. website advertisement

8. Social Channels

8.1. Facebook

8.2. Instagram

8.3. Pinterest

8.4. Snapchat

8.5. LinkedIn

8.6. Messenger Bot

9. Free Clinical Services

9.1. Ultrasound

9.2. Bone Density

9.3. A1C

10. Offline Marketing

10.1. Direct Mail

10.1.1. Newspaper Ad

10.1.1.1. Radio

10.1.1.1.1. Local Magazine

10.2. Valley Journal

10.2.1. The Messenger

10.2.1.1. Montana Ad network

10.3. Press Release

10.3.1. Articles in Paper

11. CRM Call back

11.1. text reminders

11.1.1. email sequence

12. Online Presence

12.1. webMD, healthgrades, vitals,