1. General Digital Marketing Plan
1.1. Analysis
1.1.1. Google Analytics (Website)
1.1.1.1. Edit View Levels (Raw, Master, Test)
1.1.1.2. Create New Goals (Download App)
1.1.1.3. Exclude Keeanō IP Addresses
1.1.2. Firebase (App)
1.1.2.1. Create Events Based on New App
1.1.3. Complete Marketing Questionnaire
1.1.4. EXECUTIVE SUMMARY
1.1.4.1. CURRENT SITUATION
1.1.4.1.1. WEBSITE
1.1.4.1.2. APP
1.1.4.2. COMPETITIVE ANALYSIS
1.1.4.2.1. Social Media Competition Analysis
1.1.5. MARKET RESEARCH
1.1.5.1. PERSONAS
1.1.5.2. SECONDARY MARKET RESEARCH
1.2. Performance
1.2.1. Strategy
1.2.1.1. Budgeting
1.2.1.2. Goals
1.2.1.2.1. App Installs
1.2.1.2.2. Build Online Community
1.2.1.3. Target Groups
1.2.1.3.1. People by Land
1.2.1.3.2. People by Sea
1.2.1.4. Challenge
1.2.1.4.1. SWOT ANALYSIS
1.2.1.4.2. OBJECTIVES
1.3. Branded Comms
1.3.1. Social Media Management
1.3.2. Influencers
1.3.3. Greece's Digital Publishers / Advertorials
1.3.4. Keeano Brand IDENTITY
1.3.4.1. TAGLINE
1.3.4.2. MANIFESTO
1.3.4.3. PRESS - KIT
1.3.4.4. POINT SYSTEM - GAMIFICATION
1.3.4.5. PRODUCTS
1.3.4.5.1. Business Indexing (Yearly Subscription)
1.3.4.5.2. Online Booking Services Aggregator (Yearly Subscription)
1.3.4.5.3. Nautical Charts & Navigation (In-App Purchases)
1.3.4.5.4. Advanced Weather Forecasting (In-App Purchases)
1.3.4.5.5. Special Data Reporting (On Demand)
1.4. Optimization - App & Website
1.4.1. ASO - App Stores Optimization
1.4.1.1. Google Play Store
1.4.1.1.1. Opt. Keywords Meta
1.4.1.1.2. App Ratings Opt.
1.4.1.1.3. Opt. Description
1.4.1.1.4. Opt. App Name - Add Keywords
1.4.1.1.5. Create How to Video
1.4.1.1.6. Create New Screenshots
1.4.1.2. App Store
1.4.1.2.1. Opt. Keywords Meta
1.4.1.2.2. App Ratings Opt.
1.4.1.2.3. Opt. Description
1.4.1.2.4. Opt. App Name - Add Keywords
1.4.1.2.5. Create How to Video
1.4.1.2.6. Create New Screenshots
1.4.2. SEO - Website
1.4.2.1. ON-SITE SEO
1.4.2.2. OFF-SITE SEO
1.4.3. Google My Business
1.4.3.1. Create GMB and Optimise
1.4.3.1.1. Connect to AdWords, for Ad Extensions