JFK 2019 Strategic Planning

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JFK 2019 Strategic Planning by Mind Map: JFK 2019 Strategic Planning

1. ROI (50%)

1.1. GDPR COMPLIANCE

1.1.1. Enumerate places on site where personal data is gathered

1.2. INCREASE USERS

1.2.1. Increase volume of new users (EP)

1.2.1.1. F: Add social sharing buttons back in

1.2.2. Increasing volume of return users

1.2.2.1. F: Modifiable homepage banner (low importance)

1.2.3. Increase conversion of new to return users

1.2.4. SEO

1.2.4.1. Confirm various pages are tagged properly to appear in Google

1.2.4.1.1. Canonical URLs

1.2.4.1.2. Title tags

1.2.4.2. Prevent indexing of search results page

1.2.5. Robots.txt

1.3. IMPROVE BUSINESS INTELLIGENCE

1.3.1. Understand user audiences better

1.3.1.1. Better ability to identify/segment users

1.3.1.1.1. F: Login area (low importance)

1.3.1.2. Understand usage of search better

1.3.1.3. Link web data to other user data (e.g., CRM, search console, adwords)

1.3.2. Ability to measure and quantify performance

1.4. IMPROVE DEVOPS EFFICIENCY

1.4.1. Simple, fast process for deploying changes

1.4.2. Planned and systematic introduction, testing, and patch managment

1.4.3. Increased/improved Test Coverage

1.5. ACCESSIBILITY COMPLIANCE

1.5.1. Have WGBH do a new accessibility review of the site to guide efforts in this area

1.6. LOWER HOSTING COSTS

1.7. INCREASE REVENUE

1.7.1. A/B testing on "donate" button style

1.7.2. A/B testing on donate landing page/form

2. Internal Perceptions (30%)

2.1. EDUCATORS: USER EXPERIENCE

2.1.1. Hemingway at the JFK - Highlight Hemingway content

2.1.2. Revisit curricular resources project

2.2. INTERNAL NARA STAFF PERCEPTIONS

2.2.1. Ask Archives team what their wishlist is, and decide how to integrate that

2.2.2. Internal Cross Functional Focus Groups

2.3. EXTERNAL NARA STAFF PERCEPTIONS

2.3.1. NARA COMPLIANCE

2.3.1.1. F: Visual indicators on links that go to external sites

3. External Perceptions (20%)

3.1. POSITIVE BRAND RECOGNITION

3.1.1. Increase new user visits (See ROI)

3.1.2. Positive Website Experience

3.1.2.1. Positive comments/Surveys

3.1.2.1.1. Conduct survey(s) to get initial benchmarks

3.1.2.2. Add page last updated/reviewed (776)

3.1.2.3. Positive Internal Search Experience

3.1.2.3.1. Search Functionality

3.1.2.3.2. Search Speed

3.1.2.4. Improve site speed on mobile and desktop (high importance)

3.1.2.4.1. Create way to measure speed and set goals (espec. for most popular pages)

3.1.2.5. Positive ARCHIVE Experience

3.1.2.5.1. Accuracy of data

3.1.2.5.2. Usability Improvements

3.1.2.5.3. Finding Aid Improvements

3.1.2.6. increase registrations, likes, shares, positive social media feedback

3.1.2.7. Create module for SoundCloud embed (655)

3.1.2.8. Focus/User Group Feedback

4. KEY

4.1. GOAL/FOCUS AREA

4.2. STRATEGY, SUB-GOAL, DIMENSION

4.3. Supporting metric, Measure

4.4. General Initiative

4.5. Specific Initiative/Task

4.6. Highest importance

4.7. Important

4.8. Low importance

4.9. Not important