Corporate Branding

Corporate Branding

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Corporate Branding by Mind Map: Corporate Branding

1. Employee Value Preposition

1.1. Employee Retention

1.2. Recruitment

1.3. Campus

2. Sustainable Construction Positioning (O)

2.1. Industry Engagement

2.1.1. Architects

2.1.2. Investors

2.1.3. Developers

2.1.4. Contractors

2.1.5. MOC/DOC

2.2. Green Products VAS (O)

2.3. Green Building Application

2.4. Workshop Seminars

3. Alignment

3.1. Group

3.2. Marketing

3.3. Department Integration

4. Build For Life

4.1. Prosperity

4.2. Planet

4.3. People