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Demand Generation Marketing by Mind Map: Demand Generation
4.6 stars - 9 reviews range from 0 to 5

Demand Generation Marketing

Building Awareness

Tell the world about your product and what it has to offer


Inbound Marketing


Viral Marketing

Social Media Marketing

Email Marketing

Pay Per Click Marketing

Outbound Marketing

Inside Sales


Outsourced Lead Generation

Outsourced Appointment Setting

Facilitating Discovery

Ensuring that when a prospect goes looking for a solution, they find yours first


Keyword ad purchases that match prospect's pain


Similar to SEM, but residing on the product's site, and jockeying for best position in SERPs


Prospects gain understanding of vendor's product, including who else is using the proposed solution. (Think Use Case and Testimonial).

Demo and/or Free Trial

Offer a limited time, or limited features version of the solution. The goal is to convert this trial to a sale.

Guiding Solution Validation


The combination of the Marketing activities mentioned in phase 2, plus...



White Papers

Reference Management

Use Case


Openness from customer to provide/act as a reference point for future sales

Sales Involvement

Sales agents negotiate buying process, contract negotiation, Legal Terms and Conditions, Signoff

Sales Involvement

Lead Scoring

Are they qualified to by a buyer?, Title, Industry, Revenue, Purchasing Power

Are they interested as a buyer?, Online Activity, Marketing Response

Lead Ranking

Explicit, 1, 2, 3

Implicit, A, B, C

Follow Up Process, 1A, Contact within 24 Hours, 1B, Contact within 72 Hours, 1C, 2A, 2B, To be contacted, usually by an inside sales agent., 2C, 3, Not contacted

Lead Routing

Which qualified leads are distributed to which Sales representative

Based on, Geographic Territory, Industry, Company Size