Deniliquin RSL

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Deniliquin RSL by Mind Map: Deniliquin RSL

1. GOAL 1 Improving the image of the club as the "go to" place in the community to eat and play

1.1. Transform your website into a high-performance marketing machine that captures leads, nurtures them and generates sales on autopilot.

1.1.1. WEBSITE DESIGN

1.1.1.1. Eliminate Unnecessary Elements Elements can significantly reduce your conversion rates if not careful. Some of them may be extremely distracting to your visitors and may need to be removed from certain parts of your site.

1.1.1.2. Ensure Clear Navigation Paths Improving navigation throughout the rest of your website is crucial when it comes to converting customers. You need a clear navigation path to make sure that they can find their way to your landing pages.

1.1.1.3. Use Visuals that Build Trust and Engagement Choosing the right visuals for your website is one of the most important things you can do to boost conversion rates. Steer away from overused stock photo sites and focus on finding images that establish trust and engage your visitors.

1.1.1.4. Make Your Calls-to-Action Highly Visible Making sure that they’re clearly visible to entice visitors to take the desired action.

1.1.1.5. Provide Testimonials People are more likely to convert if you can show that other people have benefited from what you’re offering. Providing social proof is a good way to convert them.

1.2. Improve your website performance and visibility that will strengthen your organic presence making you rank on the first page of Google Search.

1.2.1. SEARCH ENGINE OPTIMISATION

1.2.1.1. LEVEL 1: ONPAGE OPTIMIZATION

1.2.1.1.1. Higher Rankings – With a level 1 optimized website, your rankings are intended to improve. The goal is to audit & optimize your on-page elements in order to have all of your pages indexed properly by Google.

1.2.1.2. LEVEL 2: OFF-PAGE/ON-PAGE OPTIMIZATION

1.2.1.2.1. Increased Traffic/Visits – With a level 2 optimized website, Google automatically sends quality, targeted traffic to your site’s pages, by reinforcing your websites pages through the creation of backlinks.

1.2.1.3. LEVEL 3: OFF-PAGE OPTIMIZATION

1.2.1.3.1. Higher Conversions & Customer Retention – With a level 3 optimized website, your website will benefit from a higher level link building strategy that guarantees customer retention and conversions by acquiring more link assets from high authority and high traffic rich media sites.

1.3. Effective Facebook ad campaigns that will generate a steady stream of foot traffic to your business. Expand your reach in your market, build brand awareness, and tap into a predictable stream of highly targeted customer who will consistently come back to visit your club.

1.3.1. FACEBOOK AND INSTAGRAM ADS

1.3.1.1. Creating direct response Facebook ads to drive qualified traffic, leads and sales within 8 days.

1.3.1.1.1. Targeted campaigns to existing members/customers

1.3.1.1.2. Targeted campaigns to new customers and travelers

1.3.2. SOCIAL MEDIA CONTENT PLAN

1.3.2.1. By consistently curating and publishing on-brand social content across Facebook, Instagram and Google My Business

1.3.2.1.1. Incite engagement and encourage conversation with Deni RSL’s ideal clients

1.3.2.1.2. Grow Deni RSL's social following by nurturing engagement amongst the community.

1.3.2.1.3. Increase sales with content-based lead-generation, and a sophisticated lead capturing process.

1.3.2.1.4. Build brand equity for Deni RSL by maintaining consistency and quality of content in the social space.

2. GOAL 2 Promote brasserie and coffee shops with branded content to new and existing customers

2.1. Effective Facebook ad campaigns that will generate a steady stream of foot traffic to your business. Expand your reach in your market, build brand awareness, and tap into a predictable stream of highly targeted customer who will consistently come back to visit your club.

2.1.1. FACEBOOK AND INSTAGRAM ADS

2.1.1.1. To entice intended audience, we will set up a simple four-part funnel for your coffee shop and brasserie, which includes:

2.1.1.1.1. 1. A well-targeted Facebook Ad

2.1.1.1.2. 2. A landing page (aka opt-in page)

2.1.1.1.3. 3. A well-thought-out thank you page

2.1.1.1.4. 4. And, a simple bot messenger and text message follow-up

2.2. Regular announcements on the Website's Main Page with call to action

2.2.1. WEBSITE DESIGN

2.2.1.1. Sample Homepage promoting latest offers.

3. GOAL 3 Increase bookings for Functions

3.1. The most effective way for venues/functions to attract more inquiries is being at the top of Google when someone searches for your keyword.

3.1.1. SEARCH ENGINE OPTIMISATION

3.1.1.1. Optimised keywords to show up in searches

3.2. This offer should have a prime space on the website's homepage

3.2.1. Sample Homepage promotion

3.2.2. Sample Homepage promotion

4. GOAL 4 Promoting regular happenings raffles, membership draws , Bingo& Go Racing and Senior Melodies promos

4.1. Effective Facebook ad campaigns that will generate a steady stream of foot traffic to your business. Expand your reach in your market, build brand awareness, and tap into a predictable stream of highly targeted customer who will consistently come back to visit your club.

4.1.1. FACEBOOK AND INSTAGRAM ADS

4.1.1.1. Sample Facebook Interactive Experience Ads

4.1.1.2. Sample Facebook Interactive Experience Ads

5. Goal 5 Promote our sub clubs with the view of growing our membership of them, they include: Gym, Boxing club, carpet bowls, lawn bowls, squash club, fishing club,

5.1. Effective Facebook ad campaigns that will generate a steady stream of foot traffic to your business. Expand your reach in your market, build brand awareness, and tap into a predictable stream of highly targeted customer who will consistently come back to visit your club.

5.1.1. FACEBOOK AND INSTAGRAM ADS

5.1.1.1. Sample Facebook Interactive Experience Ads

5.1.1.2. Sample Facebook Interactive Experience Ads

5.2. Optimised keywords that will rank the website on first page of Google

5.2.1. SEARCH ENGINE OPTIMSATION

5.2.1.1. The website should show up on the first page of Google for keywords.