segmentation, positioning, and targeting

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Rocket clouds
segmentation, positioning, and targeting by Mind Map: segmentation, positioning, and targeting

1. Demographic

1.1. Sex

1.2. Age

1.3. Population

1.4. education

1.5. religion

1.6. Income

2. Behavioral

2.1. special

2.1.1. occasion

2.2. loyality

2.3. benefit

2.3.1. sought

2.4. benefit

2.5. usage

2.5.1. rate

3. physiography

3.1. life

3.1.1. style

3.2. Cultural

3.2.1. Influance

3.3. social

3.3.1. class

4. Geographic

4.1. regional

4.2. climate

4.3. population

4.3.1. density

4.4. city

4.4.1. size