Social cognitive theory Dieu Huong

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Social cognitive theory Dieu Huong by Mind Map: Social cognitive theory     Dieu Huong

1. components

1.1. 1.1. Modeling

1.1.1. Attention Observers selectively give attention to specific social behavior cognitive capability,, value preference preconceptions

1.1.2. Retention Observe a behavior and subsequent consequences

1.1.3. Motivational process process reenacts a behavior depending on responses and consequences the observer receives when reenacting that behavior

1.1.4. Production refers to the symbolic representation of the original behavior

1.2. 1.2. Outcome expectancies

1.2.1. Physical bodily sensations and material gains or losses

1.2.2. Social anticipated approval or disapproval

1.2.3. Self- evaluative how one expects that they will feel about themselves after performing a behavior

1.3. 1.3. Self-efficacy

1.3.1. Bandura "the belief in one's capabilities to organize and execute the courses of action required to manage prospective situations".

1.3.2. increased by Mastery experience which is a process that helps an individual achieve simple tasks that lead to more complex objectives Social modeling provides an identifiable model that shows the processes that accomplish a behavior Improving physical and emotional states refers to ensuring a person is rested and relaxed prior to attempting a new behavior Verbal persuasion is providing encouragement for a person to complete a task or achieve a certain behavior

1.4. 1.4. Identification

1.4.1. allows the observer to feel a one-to-one similarity with the model

1.4.2. People are more likely to follow behaviors modeled by someone with whom they can identify with

2. benefits

2.1. Mass communication

2.1.1. Media contents studies Social cognitive theory is often applied as a theoretical framework of studies pertained to media representation regarding race gender age beyond Bandura, 2011 Social cognitive theory suggested heavily repeated images presented in mass media can be potentially processed and encoded by the viewers examine the substratum of media messages that viewers are exposed to provide an opportunity to uncover the social values attached to these media representations offer an avenue to predict potential media effects from modeling certain contents provides evidence and guidelines for designing subsequent empirical work

2.1.2. Media effects studies pervasively employed in studies examining attitude or behavior changes triggered by the mass media Bandura people can learn how to perform behaviors through media modeling widely applied in media studies pertained to sports health education beyond In health communication, social cognitive theory has been applied in research related to smoking quit HIV prevention safe sex behaviors and so on

2.2. Public health

2.2.1. Miller's 2005 choosing the proper gender, age, and ethnicity for models ensured the success of an AIDS campaign to inner city teenagers

2.2.2. Azza Ahmed 2009 there would be an increase in breastfeeding by mothers of preterm infants when exposed to a breastfeeding educational program guided by SCT personal behavioral environmental

3. assumptions

3.1. Observing Others

3.1.1. People can learn by watching others.

3.2. Learning might lead to a behavior - or it might not

3.2.1. Learning might happen later or not at all.

3.3. Goal Setting

3.3.1. People set goals for themselves and work to achieve those goals

3.4. Self Regulated Learning

3.4.1. people will regulate their own learning.

3.5. Reinforcement and Punishment

3.5.1. People have expectations on outcomes of behavior.

4. background

4.1. theory

4.1.1. advanced by Albert Bandura as an extension of his social learning theory when people observe a model performing a behavior and the consequences of that behavior, they remember the sequence of events and use this information to guide subsequent behaviors Observing a model can also prompt the viewer to engage in behavior they already learned

4.1.2. used in psychology, education, and communication, holds that portions of an individual's knowledge acquisition can be directly related to observing others within the context of social interactions experiences

4.2. theorist

4.2.1. 1931 Edwin B. Holt and Harold Chapman Brown's

4.2.2. 1941 Neal E. Miller and John Dollard

4.2.3. 1961-2001 Bandura