Agra Heritage Walk Structure
by Neha Chaturvedi
1. find mechanisms of going about these- make an event? good research
2. marketing
2.1. event making
2.2. promoting on broadcast list
2.3. finding ways dissemination of existing content/media
2.4. uploading on diverse portals
2.5. social media - blogs/ posts
2.6. brochures/portfolios
2.7. merchandising
2.8. determining expectations
2.9. making core values visible in existing materials
2.9.1. art
2.9.2. community
2.9.3. untouristing
2.10. review process
2.10.1. KPIs
3. research & content
3.1. writing scripts of the walks
3.2. quality check and improvement/ review of previous walks
3.3. coming up with new walks
4. operations & communications
4.1. sending itenaries
4.2. pricing
4.3. managing finances
4.4. responding to queries
4.5. getting people to join our watsapp list
5. documentation & media
5.1. making videos
5.2. logo
5.3. website
5.4. register as company
5.5. organising & sorting information/ data
5.5.1. finding ways dissemination of existing content/media
5.6. a consolidated document with all walks/experiences etc
5.7. brochures/portfolios
6. way ahead
6.1. school programme
6.2. supporting local businesses
6.3. more home experiences
6.4. organising volunteers/ interns
6.5. thinking of new experiences
6.5.1. wine from terrace
6.5.2. learning calligrphy
6.6. identifying & training people for future - create a structure of support for people - like sahapedia supported us
6.7. tying up with hostels
6.7.1. clear vision/ objectives for future