Business Plan Structure

1. Executive Summary

1.1. An overview of your business and your plans

2. Opportunity

2.1. What are you selling?

2.2. Which problem are you solving?

2.3. Who is your target market?

2.4. Who is your competition?

3. Execution

3.1. Marketing and sales plan

3.2. Operations

3.3. Milestones

3.4. Metrics for success

4. Company Summary

4.1. Your current team, especially management

4.2. Which positions you'll need to fill

4.3. Legal structure

4.4. Company location

5. Financial Plan

5.1. Sales and revenue projections

5.2. Personnel plan

5.3. Profit and loss statement

6. Appendix

6.1. Product images

6.2. Additional information