Jobs to be done / outcome driven innovation

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Jobs to be done / outcome driven innovation by Mind Map: Jobs to be done / outcome driven innovation

1. Formula / approach

1.1. Lean startup

1.1.1. Ideas first

1.1.1.1. Brainstorm ideas

1.1.1.2. Build MVP

1.1.1.3. Measure success

1.1.1.4. Learn

1.1.1.5. Pivot/iterate if needed

1.1.2. Multiple iterations. Fail fast.

1.2. JTBD / ODI

1.2.1. Needs first

1.2.1.1. Find market

1.2.1.1.1. Define the market as an executor/job

1.2.1.1.2. Market example

1.2.1.1.3. What the market is?

1.2.1.1.4. Who is the key customer? Who are we trying to make value for?

1.2.1.2. Analyze needs

1.2.1.2.1. Analyze the job-to-be-done

1.2.1.2.2. Define desired outcome

1.2.1.3. Find product strategy

1.2.1.4. Build

1.2.1.5. Measure & learn

1.2.2. Get it right at the first time!

1.2.3. Constants and variables

1.2.3.1. Solutions vary

1.2.3.2. Needs are constant

1.2.4. Quotes

1.2.4.1. "People don't want a quarter inch drill, they want a quarter inch hole." - Theodore Levitt - 1962

1.2.4.2. “If I had asked people what they wanted, they would have said faster horses.” – Henry Ford

1.2.4.3. "People buy products and services to get a job done. While products come and go, the underlying job-to-be-done does not go away." - JTBD manifesto

1.2.4.4. People didn't know they needed a microwave. They do know they need to minimize the time it takes to warm a dish.