1. Formula / approach
1.1. Lean startup
1.1.1. Ideas first
1.1.1.1. Brainstorm ideas
1.1.1.2. Build MVP
1.1.1.3. Measure success
1.1.1.4. Learn
1.1.1.5. Pivot/iterate if needed
1.1.2. Multiple iterations. Fail fast.
1.2. JTBD / ODI
1.2.1. Needs first
1.2.1.1. Find market
1.2.1.1.1. Define the market as an executor/job
1.2.1.1.2. Market example
1.2.1.1.3. What the market is?
1.2.1.1.4. Who is the key customer? Who are we trying to make value for?
1.2.1.2. Analyze needs
1.2.1.2.1. Analyze the job-to-be-done
1.2.1.2.2. Define desired outcome
1.2.1.3. Find product strategy
1.2.1.4. Build
1.2.1.5. Measure & learn
1.2.2. Get it right at the first time!
1.2.3. Constants and variables
1.2.3.1. Solutions vary
1.2.3.2. Needs are constant
1.2.4. Quotes
1.2.4.1. "People don't want a quarter inch drill, they want a quarter inch hole." - Theodore Levitt - 1962
1.2.4.2. “If I had asked people what they wanted, they would have said faster horses.” – Henry Ford
1.2.4.3. "People buy products and services to get a job done. While products come and go, the underlying job-to-be-done does not go away." - JTBD manifesto
1.2.4.4. People didn't know they needed a microwave. They do know they need to minimize the time it takes to warm a dish.