Jobs to be done / outcome driven innovation

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Jobs to be done / outcome driven innovation by Mind Map: Jobs to be done / outcome driven innovation

1. Formula / approach

1.1. Lean startup

1.1.1. Ideas first Brainstorm ideas Build MVP Measure success Learn Pivot/iterate if needed

1.1.2. Multiple iterations. Fail fast.

1.2. JTBD / ODI

1.2.1. Needs first Find market Define the market as an executor/job Market example What the market is? Who is the key customer? Who are we trying to make value for? Analyze needs Analyze the job-to-be-done Define desired outcome Find product strategy Build Measure & learn

1.2.2. Get it right at the first time!

1.2.3. Constants and variables Solutions vary Needs are constant

1.2.4. Quotes "People don't want a quarter inch drill, they want a quarter inch hole." - Theodore Levitt - 1962 “If I had asked people what they wanted, they would have said faster horses.” – Henry Ford "People buy products and services to get a job done. While products come and go, the underlying job-to-be-done does not go away." - JTBD manifesto People didn't know they needed a microwave. They do know they need to minimize the time it takes to warm a dish.