1. Adoption
1.1. Market Adoption
1.1.1. Japan, Korea, Russia*
1.2. User Adoption
1.2.1. How many have created a shareable link?
1.2.2. User profile (demographics, tenure, ABO/ reg. customer/guest, etc.)
1.2.2.1. ABO (logged-in)
1.2.2.1.1. How many have completed tutorial?
1.2.2.1.2. **In Japan, pilot will be 100 ABOs (June, with full-market launch in September)
1.2.2.2. Reg. Customer (logged-in)
1.2.2.3. Guest (not logged-in)
2. Impact
2.1. Conversion
2.1.1. Purchase (what, how much, etc.)
2.1.1.1. Customer
2.1.1.2. Guest
2.1.2. Registration
2.1.2.1. ABO registration
2.1.2.2. Customer registration
2.2. Click-thru-rate
2.2.1. SMS
2.2.2. Email
2.2.3. Social media (varies by market)
2.2.4. QR code
2.2.5. Copy Link
2.2.6. "More Button"
2.3. Negative
2.3.1. ABO cases opened (compliance-related)
2.3.2. Customer service complaints (hotline, etc.)
3. Utilization
3.1. Sharing channel
3.1.1. Copy link
3.1.2. SMS
3.1.3. Email
3.1.4. Social media (varies by market)
3.1.5. QR code
3.2. How many shares & how many per active user?
3.3. Frequency of use (daily, weekly, monthly)
3.4. Sharing type
3.4.1. Profile
3.4.2. Shopping List
3.4.3. Brand Experience
3.4.4. Product List Page
4. Satisfaction
4.1. Qualtrics
4.1.1. Product Detail Page