1. Google Ads
1.1. Market Research & Campaign Tracking
1.1.1. Google Analyticss
1.1.2. Google Trends
1.1.3. Google Search Console
1.2. Segmentation
1.2.1. Target Geographic Area
1.2.2. Building out ad groups, ad types, ad sets
1.2.3. Group different audiences together based on similar characteristics
1.3. Management
1.3.1. Bid Optimization
1.3.2. Keyword Review
1.3.3. Performance Tracking
1.3.4. Overall Optimization
2. drive traffic from Google Ads + SEO to websites 👉retarget visitors on Facebook ads
3. Chatbot Customer Service Chatbot
3.1. Coupon Delivery
3.2. Online Booking
3.3. Answer Frequency Questions
3.4. Coupon Redemption
4. SEO
4.1. Backlinks
4.1.1. PBN Links
4.1.2. Social Signal Links
4.1.3. Press Releases
4.1.4. Citations
4.1.5. Other Type of Web 2.0 Links
4.2. Keyword Research
4.2.1. Focus Keyword Analysis
4.2.2. Long Tail Keyword
4.2.3. LSI Keyword
4.2.4. Keyword Cluster
4.2.5. Writing Blog Articles
4.3. Onsite SEO optimization
4.3.1. Schema setup
4.3.2. XML Sitemap submit to Google
4.3.3. Google maps embed on websites
4.3.4. Opengraph tags
4.3.5. Improve Word Count
4.3.6. Image SEO
4.3.7. SSL certificate
4.3.8. Improve Sitespeed
4.3.9. NAP
4.3.10. Title Tag, meta description
4.4. Local Optimization
4.4.1. Google My Business Connect
4.4.2. Google maps citation
4.4.3. Google Reviews
5. Facebook Ads
5.1. Facebook Pixel
5.2. Competitor Market Research
5.3. Segmentation
5.3.1. Identifying Persona models
5.3.2. Upload existing customer data and develop lookalike audiences pools
5.3.3. Leverage Facebook’s pixel data to build target segments
5.3.4. Create ad campaigns with ad copy/creative
5.3.5. Create retargeting audiences pools
5.4. Management
5.4.1. split-testing of ad copy and creatives to determine “winners”
5.4.2. Bid Optimization
5.4.3. Performance Tracking