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TEDxAmsterdam2011 Prof. Barry Schwartz by Mind Map: TEDxAmsterdam2011
Prof. Barry Schwartz
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TEDxAmsterdam2011 Prof. Barry Schwartz

Idea Technology


TED speaker

More information


specially thrilled about human nature

John Maynard Keynes

the ideas of economists...

unpack this quote


of things, adjusting to modern technology, 4 different gadgets to your bodies, smartphone, tablet, lot of fans, think technology, brain scan, technology when it doesn't work

of ideas, if we understand birth defects, we can develop fitting technologies, are products of technologies

of false ideas (idealogy), when idea tech doesn't work, ideology, "IDEA Technology based on false ideas is idealogy..."

ideology example

why do people work?

let somebody do something, people work for, incentives, reward, carrot and stick approach

do people only work for pay?, no, look at TEDx!, it's free

"we say he is just in it for the money!", we don't respect them, how come?

industrial capitalism, mind numbing work, then it makes sense to only work for pay?

human nature, to work for pay, or is it environment we created

human work place

is intelligence fixed?

some people when generic lottery?

see Carol Dweck, aim do well on tests, performance oriented childeren wants to prove abilty, believe intelligence is fixed quality, mastering childeren want to improve, learn more, get smarter, incremental: you can get smarter, seek, challenges, embarrasement, more information about this research in Stanford Magazine, generic differences m vs f, 3 stages, math, reading comprehension, more math, results, if you read a part of ideology that women are worse in math than men, then the believe they are worse in math, more informaton about this research at LiveScience

untrue ideas have a profound impact on us

self fulfilling prophecy

young girl believe see is bad at math, so she is bad at math

false ideas, get rid of them, demonstrate falsity

ideatechnology becomes idealogy

sience, tech, social

human being are not indifferent

The Crying Game

scorpion wants to get across the river

hop on a frog carry me

frog: you will scringe me

why would i do that


frog feels pain due to sting

scorpion says: i cant help it: its my nature

watch the fragment of 'The Crying game' on Youtube

unifinished animals (clifford james)

human nature to have a human nature

product of our society we live in

human nature: has been created

not discovered


18 minutes

time is a ceiling

to get 20 speakers in 10 hours