What Does an Account Manager Do?

There's more to key account management than meets the eye. Learn what an account manager does in this mind map.

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What Does an Account Manager Do? by Mind Map: What Does an Account Manager Do?

1. Managing the relationships

1.1. introducing other teams/stakeholders

1.2. Updating customer service with requirements

1.3. relationship mapping - who needs to know who

1.4. Hosted events

1.5. Supplier relationships

1.6. Webinars

1.7. Focus Groups

1.8. first test customers/pilots

1.9. referees

1.10. surveys

1.11. Case studies

2. Driving growth

2.1. Revenue

2.1.1. consulting

2.1.2. Suppliers

2.1.3. AM fees

2.1.4. reporting

2.1.5. What are the opportunities

2.2. Leakage

2.3. HAR

2.4. Expansion

2.5. Sourcing

2.6. Data consolidations

2.7. Research / News / Updates

2.8. Re-engagement

2.9. Macro/Micro economic forces

3. Data

3.1. Reporting

3.1.1. Trends

3.1.2. Insights

3.1.3. Actions

3.1.4. Convert to opportunity

3.1.5. What does it mean?

3.1.6. Context

3.2. Objectives

3.2.1. What do they want to achieve

3.2.2. Tracking & monitor

3.3. Quality

3.3.1. Consistency

3.3.2. Accuracy

3.4. Analysis

3.4.1. Deviants vs Compliant

3.5. Customisation

4. Change management

4.1. Recommendations

4.2. communication strategy

4.3. expansion

4.4. education

4.5. training

4.6. stakeholder support

4.7. implementation

4.8. project plans

4.9. ongoing review and tracking

5. business reviews

5.1. Preparation

5.1.1. Formatting

5.1.2. Running

5.1.3. Quality checking

5.2. Analysis

5.3. Recommendations

5.4. Setting meetings

5.5. Preparing agenda

5.6. follow up

6. Savings

6.1. Processes

6.2. Suppliers

6.3. Product mix

6.4. Buyer behaviour

6.5. Forecasting

6.6. Benchmarking

6.7. Savings Plans

6.8. Standard vs customised

6.9. Fees (total cost of program)

6.10. Monitoring

6.11. Targets

6.11.1. Flexibility

7. product feedback

7.1. development

7.2. information

7.3. road maps

7.4. bugs

8. Retention

8.1. Renewals

8.2. RFPs

8.3. Expansion

8.4. pro-formas

8.5. forecasting

8.6. gap analysis

9. Prospects

9.1. support sales

9.1.1. Presentation

9.1.2. Trade Shows

10. issue management

10.1. Escalations

11. Advocacy

11.1. Customer service

11.2. Product

11.3. Finance

11.4. Customer Setup

11.5. Management

11.6. Technical

11.7. Global

12. Education

12.1. Internal

12.2. Business Engagement

12.3. Webinars

12.4. Supplier Days

12.5. User Forums / Lunch & Learn

12.6. Product info and updates

12.7. Best practice

13. SFDC

13.1. admin

13.2. contact management

13.3. contract management

13.4. risk management

13.5. opportunity management

13.6. cases & incidents

13.7. meetings

13.8. training

13.9. content library

13.10. marketing campaigns

14. Meetings

14.1. QBR

14.2. Preparation

14.2.1. internal

14.3. Relationship

14.4. Issue resolution

14.4.1. internal

14.5. contract

14.6. suppliers

14.7. expansion

14.8. introductions

14.9. internal (training/workshops/updates)

14.10. Optimisation/planning

14.11. Notes and follow up

15. Planning

15.1. Opportunities

15.2. QBR

15.3. Optimisation Plans

15.4. Calendar management

15.5. Task management

15.6. Communication

15.7. Relatoinships

15.8. Retention

15.9. Profitability

16. Technical

16.1. Configuration

16.2. Integration

16.2.1. HR Feeds

16.2.2. Expense Management

16.2.3. SSO

16.3. Bugs

17. Process

17.1. Review & Design

17.2. Internal