AGENCY PROCESS FLOW

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AGENCY PROCESS FLOW by Mind Map: AGENCY PROCESS FLOW

1. STRATEGY

1.1. CONCEPTUALIZATION

1.1.1. AFRICA-CENTRIC ENTERTAINMENT

1.1.1.1. RESEARCH

1.1.1.1.1. Champions: SSE/SGR + ACE.

1.1.1.1.2. Develop brand exploitation objectives.

1.1.1.1.3. Brand target market & analysis of the same.

1.1.1.2. EXECUTION PLANNING

1.1.1.2.1. Champions: SSE/SGR + ACE.

1.1.1.2.2. Narrowing & deciding partnership list.

1.1.1.2.3. Current endorsement portfolio management.

1.1.1.3. NEGOTIATION

1.1.1.3.1. Champions: SSE/SGR + ACE

1.1.1.3.2. Determine value of endorsement.

1.1.1.3.3. Negotiating Commercial Terms.

1.1.1.3.4. Drafting and Execution of Agreement with General Counsel.

1.1.1.4. DELIVERY/EXECUTION

1.1.1.4.1. Champions: SSE/SGR + ACE + BEAN + ANYIKO PR

1.1.1.4.2. Developing Execution Plan.

1.1.1.4.3. Ensure effective roll-out and delivery.

1.1.1.4.4. Monthly review of both parties' obligations.

1.1.1.4.5. Management of client relationships.

1.1.1.4.6. Timeline bound qualitative reviews of deliverables.

1.1.1.4.7. Timeline bound quantitative reviews of deliverables.

1.1.1.4.8. Weekly & Monthly review of timelines and schedules.

1.1.1.4.9. Timeline bound reporting meeting.

1.1.1.4.10. Per Project KPI reviews

1.1.2. ANYIKO PR

1.1.2.1. EXECUTION PLANNING

1.1.2.1.1. Champions: SSE/SGR + ANYIKO PR + BEAN

1.1.2.1.2. Planning of PR KPIs as per agreement.

1.1.2.1.3. Budgeting & Allocations.

1.1.2.1.4. Reviewing of the above and closing on delivery plan.

1.1.2.1.5. Scheduling of tasks and timeline

1.1.2.2. EXECUTION/DELIVERY

1.1.2.2.1. Champions: ANYIKO PR + SSE/SGR + BEAN

1.1.2.2.2. Kick Starting campaign within timelines.

1.1.2.2.3. Timeline bound qualitative reviews of campaigns.

1.1.2.2.4. Timeline bound quantitative reviews of campaigns.

1.1.2.2.5. Weekly & Monthly review of timelines and schedules.

1.1.2.3. RELATIONSHIP MANAGEMENT

1.1.2.3.1. Champions: SSE/SGR + ANYIKO PR

1.1.2.3.2. Timeline bound reporting meeting.

1.1.2.3.3. Budget Reviews

1.1.2.3.4. Per Project KPI reviews

1.1.3. BEAN INTERACTIVE

1.1.3.1. EXECUTION PLANNING

1.1.3.1.1. Champions: SSE/SGR + BEAN

1.1.3.1.2. Planning of PR KPIs as per agreement.

1.1.3.1.3. Budgeting & Allocations.

1.1.3.1.4. Reviewing of the above and closing on delivery plan.

1.1.3.1.5. Scheduling of tasks and timeline

1.1.3.2. EXECUTION/DELIVERY

1.1.3.2.1. Champions: BEAN + SSE/SGR

1.1.3.2.2. Kick Starting campaign within timelines.

1.1.3.2.3. Timeline bound qualitative reviews of campaigns.

1.1.3.2.4. Timeline bound quantitative reviews of campaigns.

1.1.3.2.5. Weekly & Monthly review of timelines and schedules.

1.1.3.3. RELATIONSHIP MANAGEMENT

1.1.3.3.1. Champions: SSE/SGR + BEAN

1.1.3.3.2. Timeline bound reporting meeting.

1.1.3.3.3. Budget Reviews

1.1.3.3.4. Per Project KPI reviews

1.1.4. AFRICA CREATIVE AGENCY

1.1.4.1. RESEARCH

1.1.4.1.1. Champions: SSE/SGR + ACA.

1.1.4.1.2. Develop international brand management, A&R, pr, booking, touring, publishing & exploitation objectives.

1.1.4.1.3. Band target market & analysis of the same.

1.1.4.2. EXECUTION PLANNING

1.1.4.2.1. Champions: SSE/SGR + ACA.

1.1.4.2.2. Planning of management KPIs as per agreement.

1.1.4.2.3. Narrowing & deciding partnership, touring, publishing lists.

1.1.4.2.4. Current partnership, publishing, touring and booking portfolio management.

1.1.4.3. NEGOTIATION

1.1.4.3.1. Champions: SSE/SGR + ACA

1.1.4.3.2. Determine value of engagements.

1.1.4.3.3. Negotiating Commercial Terms.

1.1.4.3.4. Drafting and Execution of necessary Agreements with General Counsel.

1.1.4.4. DELIVERY/EXECUTION

1.1.4.4.1. Champions: SSE/SGR + ACA + BEAN

1.1.4.4.2. Developing Execution Plan.

1.1.4.4.3. Ensure effective roll-out and delivery.

1.1.4.4.4. Monthly review of both parties' obligations.

1.1.4.4.5. Management of client relationships.

1.1.4.4.6. Timeline bound qualitative reviews of deliverables.

1.1.4.4.7. Timeline bound quantitative reviews of deliverables.

1.1.4.4.8. Weekly & Monthly review of timelines and schedules.

1.1.4.4.9. Timeline bound reporting meeting.

1.1.4.4.10. Per Project KPI reviews