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Suppliers by Mind Map: Suppliers

1. Destination Management Centres (Zambia and Southern Africa) (15-25%)

2. Guest Referrals (10% or flat fee)

3. Individual Agents (10%)

4. Direct bookings (rack rate minus direct discounts) Google Ads budget may also be included as a supply cost

5. Hotel Tour Desks(10% plus potential hotel staff incentive)

6. Social Media bookings(rack rate)

7. Travel Agents(15-30%)

8. Tour Operator (10-25%)

9. Online Travel Agents (10-25%)

10. Affiliated Marketing (such as Web Links to Travel Blogs (Pay Per Click for mestasearches)

11. Excess Demand contracts with competitors (Formal or Informal) (Free or a kick back agreement of 10%)