eBay's unique culture

1. online auction site

2. 70 mln buyers and sellers

3. global marketplace for everything

4. eBay's business model

4.1. capturing communications power of the Internet

4.2. tracking customers’ every movement

4.3. tailoring products and services to customers’ needs

4.4. customers tell about eBay by a word of mouth

4.5. feedback forum

4.6. responds quickly to any problems

4.7. observing seller activity to create new selling categories

5. possible problem

5.1. new eBay business – a site providing businesses with an e-commerce platform

5.1.1. growing participation of large commercial sellers is a threat to eBay’s unique culture

5.2. Ebay business – a new site providing businesses with an e-commerce platform Growing participation of large commercial sellers is a threat to ebay’s unique culture

6. power of the market back to the individuals