NVI - Playbook

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NVI - Playbook by Mind Map: NVI - Playbook

1. Pricing depends on several factors, one of which is location. What is your zip code so that I can find the price for your location?

1.1. 94016

1.1.1. ****Find closest NVISION location****

1.1.1.1. ***find pricing for location***

1.1.1.1.1. LASIK at our {CITY} location starts at {PRICE}/eye

1.1.1.2. ***NO CLOSE LOCATION (more than 100 miles away)***

1.1.1.2.1. Unfortunately, it looks like these are no NVISION locations near you

2. On a scale of 1-10 how interested are you in getting Lasik?

2.1. 0-1

2.2. 2-6

2.2.1. What’s keeping you from being a 9 or 10? Cost, fear or something else entirely?

2.2.1.1. Cost

2.2.1.1.1. That’s totally understandable… cost is a concern for many of our patients before getting LASIK!

2.2.1.2. Fear

2.2.1.2.1. That’s totally understandable. Most patients are nervous at first but afterwards many say LASIK was one of the best decisions of their entire life :)

2.2.1.3. Both

2.2.1.3.1. That’s totally understandable… cost is a concern for many of our patients before getting LASIK!

2.3. 7-8

2.3.1. {7/8} is pretty high, {NAME}!

2.4. 9-10

2.4.1. {9/10} is great, {NAME}!

3. First follow up: After period of inactivity after positive response

3.1. Hi {NAME}, did you get my last message? I’m asking since sometimes the texts don’t go through…

4. Second follow up: Day after positive response

4.1. Hi {NAME}, I just wanted to check in with you to make sure this doesn't fall through the cracks :) Are you still interested in scheduling a Lasik screening?

5. Other questions: Reference FAQ Library