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Speech by Mind Map: Speech

1. I. Introduction

1.1. A. Build rapport

1.2. B. State your purpose

2. II. Customer needs

2.1. A. Identify the "job to be done"

2.2. B. Establish the competitor's performance

2.3. C. Identify gaps in the competitor's offering

3. III. Training method

3.1. A. Introduce unique features of your method

3.2. B. Highlight other advantages

4. IV. Summary and call to action

4.1. A. Emphasize advantages of yout solution

4.2. B. Gain commitment to apply the method you argue for